prikaz prve stranice dokumenta Growth Opportunities for Three Star Hotels in Split and Dubrovnik
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undergraduate thesis
Growth Opportunities for Three Star Hotels in Split and Dubrovnik
2020. urn:nbn:hr:229:584991
Martinović, Ani
RIT Croatia

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Martinović, A. (2020). Growth Opportunities for Three Star Hotels in Split and Dubrovnik (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:584991

Martinović, Ani. "Growth Opportunities for Three Star Hotels in Split and Dubrovnik." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:584991

Martinović, Ani. "Growth Opportunities for Three Star Hotels in Split and Dubrovnik." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:584991

Martinović, A. (2020). 'Growth Opportunities for Three Star Hotels in Split and Dubrovnik', Undergraduate thesis, RIT Croatia, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:229:584991

Martinović A. Growth Opportunities for Three Star Hotels in Split and Dubrovnik [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:229:584991

A. Martinović, "Growth Opportunities for Three Star Hotels in Split and Dubrovnik", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:584991

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Metadata
TitleGrowth Opportunities for Three Star Hotels in Split and Dubrovnik
AuthorAni Martinović
MentorRebecca Charry (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-05-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Increasingly competitive, with constant implementation of the new technologies and adaptation to a changing consumer need and wants, the hotel world today is transforming in a rapid change. The mid-priced hotel category was category concerned only with the basic offer and service. The mid-scale hotels of tomorrow, which are still focused on the basics, will need to differentiate. The right example is ‘Tru’ by Hilton. It is a mid-priced property developed to fill a massive void in the midscale category in the U.S. and Canada. By focusing on technology and different design, this mid-scale property was already called a game-changer in the mid-priced market. It is a hotel created to attract a broad range of travelers with quality accommodation and at an affordable price. Mid-priced hotels today must be aware that the quality doesn’t mean luxury. Quality of the accommodation and service is the standard for the whole industry today, including the mid-market as well
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:584991
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-30 13:12:48