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undergraduate thesis
The Creation of the Beerscape Evaluation Model
2020. urn:nbn:hr:229:685750
Tomišić, Vid
RIT Croatia

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Tomišić, V. (2020). The Creation of the Beerscape Evaluation Model (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:685750

Tomišić, Vid. "The Creation of the Beerscape Evaluation Model." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:685750

Tomišić, Vid. "The Creation of the Beerscape Evaluation Model." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:685750

Tomišić, V. (2020). 'The Creation of the Beerscape Evaluation Model', Undergraduate thesis, RIT Croatia, accessed 28 September 2020, https://urn.nsk.hr/urn:nbn:hr:229:685750

Tomišić V. The Creation of the Beerscape Evaluation Model [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2020 September 28] Available at: https://urn.nsk.hr/urn:nbn:hr:229:685750

V. Tomišić, "The Creation of the Beerscape Evaluation Model", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:685750

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Metadata
TitleThe Creation of the Beerscape Evaluation Model
AuthorVid Tomišić
MentorDomagoj Nikolić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-05-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Although craft beer movement started almost fifty years ago in the USA and UK, independent breweries that produce small quantities of beer of special flavor and quality in a proprietary production process, known as craft breweries, are still emerging businesses in Croatia and the neighboring countries. This paper investigates the beerscape of such breweries based on Tripadvisor reviews and proposes a new model of their evaluation. The model consists of six measurable factors taken from the wine sector and an additional one – electronic word-of-mouth. After further testing, it could find general application in the beer industry and even in the wider hospitality industry leading to a rather elegant model of servicescape management.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:685750
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-06-30 13:21:44