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undergraduate thesis
Bridezilla does not live here anymore
Attitudes of Croatian millennials towards wedding planning services
2018. urn:nbn:hr:229:952569
Baričević, Jelena
RIT Croatia

Cite this document

Baričević, J. (2018). Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, J. (2018). 'Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services', Undergraduate thesis, RIT Croatia, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević J. Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:229:952569

J. Baričević, "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:952569

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Metadata
TitleBridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services
AuthorJelena Baričević
MentorMilena Kužnin (mentor)
Committee memberRebecca Charry (predsjednik povjerenstva)
GranterRIT Croatia
Dubrovnik
Defense date and country2018-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the relationship with their wedding planner more realistically then less educated millennials. What they all have in common is the importance of reliability as the most important feature pertaining to the wedding planning agency and the service they offer. It has been proven that reliability is the number one by importance between five dimensions within the SERVQUAL method and how customers identify their brand loyalty to companies through the common shared values. For future research it is advised to measure perceptions of married women who have already experienced the relationship with the wedding planning agency.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:229:952569
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-06-08 12:47:14