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undergraduate thesis
Understanding restaurateurs’ wine list design strategies in Croatian restaurants
2020. urn:nbn:hr:229:347869
Knežević, Petra
RIT Croatia

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Knežević, P. (2020). Understanding restaurateurs’ wine list design strategies in Croatian restaurants (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, Petra. "Understanding restaurateurs’ wine list design strategies in Croatian restaurants." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, Petra. "Understanding restaurateurs’ wine list design strategies in Croatian restaurants." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, P. (2020). 'Understanding restaurateurs’ wine list design strategies in Croatian restaurants', Undergraduate thesis, RIT Croatia, accessed 19 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević P. Understanding restaurateurs’ wine list design strategies in Croatian restaurants [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 September 19] Available at: https://urn.nsk.hr/urn:nbn:hr:229:347869

P. Knežević, "Understanding restaurateurs’ wine list design strategies in Croatian restaurants", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:347869

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Metadata
TitleUnderstanding restaurateurs’ wine list design strategies in Croatian restaurants
AuthorPetra Knežević
MentorDomagoj Nikolić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
The aim of this research was to get an understanding of restaurateurs’ strategies when choosing wines to be offered on wine lists in Croatia, namely in Dalmatian restaurants of Dubrovnik and Split. Since similar studies have been done in France, Australia, the US, and China, the main idea was to compare those findings with the situation in Croatia. The results of the quantitative best-worst research study that included 110 restaurants in Dubrovnik and Split, showed that restaurant owners in Croatia have a set of strategies in mind when designing their wine lists including: ‘high reputation brand’, ‘tastes good’, and ‘preference for local wine’.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:347869
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-03 08:38:53