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undergraduate thesis
How Do Influencers Influence Millennials’ Travel Decisions?
2020. urn:nbn:hr:229:518926
Golemac, Karla
RIT Croatia

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Golemac, K. (2020). How Do Influencers Influence Millennials’ Travel Decisions? (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, K. (2020). 'How Do Influencers Influence Millennials’ Travel Decisions?', Undergraduate thesis, RIT Croatia, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac K. How Do Influencers Influence Millennials’ Travel Decisions? [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:229:518926

K. Golemac, "How Do Influencers Influence Millennials’ Travel Decisions?", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:518926

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Metadata
TitleHow Do Influencers Influence Millennials’ Travel Decisions?
AuthorKarla Golemac
MentorBarbara Perić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The purpose of this research is to investigate the connection between influencer marketing and millennial’s Travel Decision Making Process. A survey was selected for the research method and was distributed via e-mail to all students of RIT Croatia, on both campuses. Between March 27 and April 10 of 2020, 133 respondents answered survey questions.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:518926
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-03 10:19:42