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undergraduate thesis
Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
2020. urn:nbn:hr:229:652161
Barbir, Pavo
RIT Croatia

Cite this document

Barbir, P. (2020). Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, P. (2020). 'Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?', Undergraduate thesis, RIT Croatia, accessed 21 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir P. Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:229:652161

P. Barbir, "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:652161

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Metadata
TitleGuerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
AuthorPavo Barbir
MentorZrinka Friganović Sain (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:652161
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-03 13:01:45