Abstract The purpose of this research was to find out what are the stereotypes of the most common tourists in Dubrovnik; British, Americans, Germans, Spaniards and French people. Questionnaire was distributed among the people working in hotels in Dubrovnik. All the hotels were categorized between 3 and 5 stars. Questionnaires were given to the employees who distributed them among them and they were later collected. The results showed that British people are considered to be conventional, Americans are described as democratic, while Germans are perceived as hardworking people. Guests from Spain are described as loud, while French people are seen as liberal. Stereotypes can be dangerous in hospitality industry, since they are bordering with generalization and they can often lead to discrimination. The employer should educate their employees on stereotypes and train them to overcome their perception of guests in order to avoid negative consequences that can be the result of stereotyping.