Download
PDF 534.81 KB
undergraduate thesis
2   0
International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
Matia Simon Červar (2018)
RIT Croatia
Cite this document...

Červar, M. S. (2018). International Branding and Product Distribution of Croatian Extra Virgin Olive Oil (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, M. S. (2018). 'International Branding and Product Distribution of Croatian Extra Virgin Olive Oil', Undergraduate thesis, RIT Croatia, accessed 19 February 2019, https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar MS. International Branding and Product Distribution of Croatian Extra Virgin Olive Oil [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2019 February 19] Available at: https://urn.nsk.hr/urn:nbn:hr:229:135122

M. S. Červar, "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:135122

Metadata
TitleInternational Branding and Product Distribution of Croatian Extra Virgin Olive Oil
AuthorMatia Simon Červar
Mentor(s)Kevin Walker (thesis advisor)
Abstract
The literature review showed that olive oil has been part of the Mediterranean civilization since before recorded history. The olive grove has traditionally been a Mediterranean crop whose production of olives has been dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was to determine how to build up the awareness of Croatian olive oil in the US market and the general awareness of olive oil in the American market. A survey was used to collect data online from 113 American participants. The results of the study indicated that majority of participant are consumers of olive oil and have uncertainty toward the health benefits of olive oil. Regarding the general aspect of olive oil consumption, participants are mostly influence by doctors, family members and closest friends when choosing to purchase olive oil. However, American participants were separated in half by the awareness of Croatian as olive oil producer and majority is willing to purchase Croatian olive oil.
Committee MembersRebecca Charry (committee chairperson)
GranterRIT Croatia
PlaceDubrovnik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeprofessional
Study levelundergraduate
Study programmeService Management
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2018-05-03
Parallel keywords (Croatian)Olive Oil Awareness USA Croatia International Branding Importing
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:229:135122