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undergraduate thesis
COVID-19 Affecting the Event Industry in Croatia
2021. urn:nbn:hr:229:760002
Slabic, Sara
RIT Croatia

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Slabic, S. (2021). COVID-19 Affecting the Event Industry in Croatia (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:760002

Slabic, Sara. "COVID-19 Affecting the Event Industry in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:760002

Slabic, Sara. "COVID-19 Affecting the Event Industry in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:760002

Slabic, S. (2021). 'COVID-19 Affecting the Event Industry in Croatia', Undergraduate thesis, RIT Croatia, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:760002

Slabic S. COVID-19 Affecting the Event Industry in Croatia [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:229:760002

S. Slabic, "COVID-19 Affecting the Event Industry in Croatia", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:760002

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Metadata
TitleCOVID-19 Affecting the Event Industry in Croatia
AuthorSara Slabic
MentorZrinka Friganović Sain (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
When the COVID-19 pandemic impacted the entire world and industries within it, the wedding industry was the one in the need of complete re-invention. For getting the deeper insight into which marketing strategies will be used for the year 2021 by wedding planners in Dubrovnik and is there any possibility that virtual weddings become popular in Croatia, electronic survey was created. With data being based on survey done by DWP Insider, it included the sample of 6 currently active wedding planning agencies from Dubrovnik area as it was distributed through e-mail. Received results showed that primary strategy would be promotion of smaller and more intimate events while there is no possibility that virtual events will ever become popular in Croatia. Further importance of the research and its implications have been discussed in the study.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:760002
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-08-26 13:25:02