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undergraduate thesis
Customer Preferences in Tour Pricing
2018. urn:nbn:hr:229:934468
Čampara, Alen
RIT Croatia

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Čampara, A. (2018). Customer Preferences in Tour Pricing (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:934468

Čampara, Alen. "Customer Preferences in Tour Pricing." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:934468

Čampara, Alen. "Customer Preferences in Tour Pricing." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:934468

Čampara, A. (2018). 'Customer Preferences in Tour Pricing', Undergraduate thesis, RIT Croatia, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:229:934468

Čampara A. Customer Preferences in Tour Pricing [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:229:934468

A. Čampara, "Customer Preferences in Tour Pricing", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:934468

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Metadata
TitleCustomer Preferences in Tour Pricing
AuthorAlen Čampara
MentorDomagoj Nikolić (mentor)
Committee memberRebecca Charry (predsjednik povjerenstva)
GranterRIT Croatia
Dubrovnik
Defense date and country2018-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
In the present day experience economy four dimensions of choice (entertainment, education, escapism and esthetics) must be met in order to create the right experience. It is interesting to see how tourist excursions involving all of those four attributes react to the changing attribute of price. By using the choice-based conjoint analysis we established that price and excursions content are the strongest choice making criteria. Travellers, generally speaking, prefer natural beauties, sea, and beaches more than extreme sports or history. When a hypothetical excursion including the most desired attributes is compared to an already existing one tailored without those specific considerations, we can see that the demand for the type of excursion with the right attributes shows relatively low price elasticity.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:229:934468
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-07-03 09:38:58