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undergraduate thesis
How wine education can improve revenue in Dubrovnik restaurants?
2021. urn:nbn:hr:229:187380
Bulic, Ivo
RIT Croatia

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Bulic, I. (2021). How wine education can improve revenue in Dubrovnik restaurants? (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:187380

Bulic, Ivo. "How wine education can improve revenue in Dubrovnik restaurants?." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:187380

Bulic, Ivo. "How wine education can improve revenue in Dubrovnik restaurants?." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:187380

Bulic, I. (2021). 'How wine education can improve revenue in Dubrovnik restaurants?', Undergraduate thesis, RIT Croatia, accessed 21 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:187380

Bulic I. How wine education can improve revenue in Dubrovnik restaurants? [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:229:187380

I. Bulic, "How wine education can improve revenue in Dubrovnik restaurants?", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:187380

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Metadata
TitleHow wine education can improve revenue in Dubrovnik restaurants?
AuthorIvo Bulic
MentorDomagoj Nikolic (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The aim of this research was to get a more profound understanding of the level of wine education in Dubrovnik restaurants and how education can be upgraded to boost revenue through wine sales. The literature review supported the initial idea that wine education does have a positive impact on revenue in restaurants. The most important findings were related to wine sales impacts on restaurant revenue, guest’s risk perception and methods to reduce risk, wine education outcomes and major challenges and wine customers analysis based on age and type. Since no similar studies were done on this topic in Dubrovnik restaurants, structured interview with two experienced industry professionals served as a benchmark for establishing the value of functional and productive wine training practices. The results showed importance of tailored wine education with partnerships, team support, flexibility and communication as most important variables for success. This study provides valuable findings for all FB professionals and restaurateurs in Dubrovnik.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:187380
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-25 11:56:57