prikaz prve stranice dokumenta Social Media Presence in Dubrovnik & Peljesac Restaurants
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undergraduate thesis
Social Media Presence in Dubrovnik & Peljesac Restaurants
2022. urn:nbn:hr:229:094818
Cibilić, Matije
RIT Croatia

Cite this document

Cibilić, M. (2022). Social Media Presence in Dubrovnik & Peljesac Restaurants (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:094818

Cibilić, Matije. "Social Media Presence in Dubrovnik & Peljesac Restaurants." Undergraduate thesis, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:094818

Cibilić, Matije. "Social Media Presence in Dubrovnik & Peljesac Restaurants." Undergraduate thesis, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:094818

Cibilić, M. (2022). 'Social Media Presence in Dubrovnik & Peljesac Restaurants', Undergraduate thesis, RIT Croatia, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:094818

Cibilić M. Social Media Presence in Dubrovnik & Peljesac Restaurants [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2022 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:229:094818

M. Cibilić, "Social Media Presence in Dubrovnik & Peljesac Restaurants", Undergraduate thesis, RIT Croatia, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:229:094818

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Metadata
TitleSocial Media Presence in Dubrovnik & Peljesac Restaurants
AuthorMatije Cibilić
MentorKevin Walker (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2022-04-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Apart from staying connected with people across the world, social media platforms are being used as marketing tools too. With benefits such as staying connected with customers, enhancing customer experience, and improving their trust and loyalty, many businesses, including restaurants, are trying to gain a competitive advantage. Therefore, social media usage of restaurants in the Dubrovnik and Peljesac area has been analyzed. To achieve that, the survey was distributed among 32 owners or employees of the restaurants operating in these areas. The biggest result came from the research that the participants are aware of the benefits that social media platforms provide to the restaurants, but are not highly prioritizing or using them. Results of this survey could raise awareness of the importance of social media platforms as a marketing tool, and restaurants could learn about the benefits that these platforms may bring.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:094818
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-17 11:46:51