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undergraduate thesis
The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO
2022. urn:nbn:hr:229:052724
Krivokapić, Gordan
RIT Croatia

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Krivokapić, G. (2022). The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, Gordan. "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO." Undergraduate thesis, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, Gordan. "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO." Undergraduate thesis, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, G. (2022). 'The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO', Undergraduate thesis, RIT Croatia, accessed 05 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić G. The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2022 [cited 2024 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:229:052724

G. Krivokapić, "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO", Undergraduate thesis, RIT Croatia, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:229:052724

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Metadata
TitleThe Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO
AuthorGordan Krivokapić
MentorZrinka Friganović Sain (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2022-04-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Since its beginnings, sport and sports activities have been largely explored, most assuredly because of wide spectrum of benefits they provided to humankind. The sport industry has clearly changed in time, due to social and technological development, but it has not lost its primary aim: to satisfy the needs of different levels of society. Nowadays, more than two thousand years after the first Olympic games were held, sport has been primarily seen and researched as a global social phenomenon and as a platform for resolving numerous social issues and its impact on the society is without any doubt enormous. This paper explores the application of Sensoryscape Model in order to identify possible strategies to attract more spectators and enhance the experience of fans of ‘VK Jug Dubrovnik AO’ on matchdays. The data was collected using double-language questionnaire (English and Croatian) which was designed to analyze the level of satisfaction of the fans with the Sensoryscape senses, entertainment program, F&B products, and the quality of the water polo team roster. The results obtained show that in the areas researched even minor investments could lead to major improvement of the overall satisfaction of fans and suggested other potential areas of improvement for the club and for the city of Dubrovnik
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:052724
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-18 07:45:05