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undergraduate thesis
"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
2018. urn:nbn:hr:229:292035
Cathy, Madison
RIT Croatia

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Cathy, M. (2018). "Do You Trust Me?” Trust Levels of Advertisements Effect on Travel (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:292035

Cathy, Madison. ""Do You Trust Me?” Trust Levels of Advertisements Effect on Travel." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:292035

Cathy, Madison. ""Do You Trust Me?” Trust Levels of Advertisements Effect on Travel." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:292035

Cathy, M. (2018). '"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel', Undergraduate thesis, RIT Croatia, accessed 02 June 2023, https://urn.nsk.hr/urn:nbn:hr:229:292035

Cathy M. "Do You Trust Me?” Trust Levels of Advertisements Effect on Travel [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2023 June 02] Available at: https://urn.nsk.hr/urn:nbn:hr:229:292035

M. Cathy, ""Do You Trust Me?” Trust Levels of Advertisements Effect on Travel", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:292035

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Metadata
Title"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
AuthorMadison Cathy
MentorKevin Walker (mentor)
Committee memberRebecca Charry (predsjednik povjerenstva)
GranterRIT Croatia
Dubrovnik
Defense date and country2018-05-03, Croatia
Abstract
Millennials differ against generations before them. As the world changes so does the why we do things. This includes the way we view advertising. This study is trying to find the trust levels of Croatian millennials so one can better markets to them. Millennials look to social media for travel inspiration, so how do we attract them? Studies before suggest that millennials in general are highly trusting on advertisement. Europeans, specifically, on the other hand, are skeptics. When you mix, the two we found that despite their age Croatian millennials are more skeptic. They along with most are the most trusting of recommendations from friends. To collect this information a pen to paper survey was conducted among 98 RIT Croatia millennials. In this we find they, trust earned advertisement the most and paid advertisement the least. There is a divide of trust about social influencers among Croatian millennials. The study also suggest that people trust information platforms when looking at destination/locations and choosing a hotel.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:229:292035
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-07-04 07:40:22