prikaz prve stranice dokumenta The impact of artificial intelligence on customer experience in hotels
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undergraduate thesis
The impact of artificial intelligence on customer experience in hotels
2023. urn:nbn:hr:229:406933
Brekalo, Luka
RIT Croatia

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Brekalo, L. (2023). The impact of artificial intelligence on customer experience in hotels (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, Luka. "The impact of artificial intelligence on customer experience in hotels." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, Luka. "The impact of artificial intelligence on customer experience in hotels." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, L. (2023). 'The impact of artificial intelligence on customer experience in hotels', Undergraduate thesis, RIT Croatia, accessed 20 November 2023, https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo L. The impact of artificial intelligence on customer experience in hotels [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2023 [cited 2023 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:229:406933

L. Brekalo, "The impact of artificial intelligence on customer experience in hotels", Undergraduate thesis, RIT Croatia, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:229:406933

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Metadata
TitleThe impact of artificial intelligence on customer experience in hotels
AuthorLuka Brekalo
MentorKevin Walker (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2023-04-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
With the ever so growing use of artificial intelligence technologies in the lodging industry, there is a rising interest in understanding how it affects customer experience. Marriot Hotels are the leading brand of hotels that have already implied artificial technologies in their business. This research paper is trying to comprehend the impact on customer experiences in hotels, focusing on Voice Assistants, Smart Mirrors and Chatbots. According to the findings, only a very small fraction of participants has used artificial intelligence technology in hotels. A Google form survey was used to gather all required information. A total of sixty-nine participants have partaken in this survey. The results suggest that interest in artificial intelligence is generally prevalent. Out of sixty-nine, forty-five participants have not encountered any of the mentioned artificial intelligence technologies. Yet the results indicate that participants would like to see Voice Assistants and Smart Mirrors implemented in the future.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:406933
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-22 08:54:27