prikaz prve stranice dokumenta The most effective marketing tactics for Gen Z in the hotel industry in Croatia
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undergraduate thesis
The most effective marketing tactics for Gen Z in the hotel industry in Croatia
2023. urn:nbn:hr:229:992884
Stojanac, Bruno
RIT Croatia

Cite this document

Stojanac, B. (2023). The most effective marketing tactics for Gen Z in the hotel industry in Croatia (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, Bruno. "The most effective marketing tactics for Gen Z in the hotel industry in Croatia." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, Bruno. "The most effective marketing tactics for Gen Z in the hotel industry in Croatia." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac, B. (2023). 'The most effective marketing tactics for Gen Z in the hotel industry in Croatia', Undergraduate thesis, RIT Croatia, accessed 14 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:992884

Stojanac B. The most effective marketing tactics for Gen Z in the hotel industry in Croatia [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2023 [cited 2024 September 14] Available at: https://urn.nsk.hr/urn:nbn:hr:229:992884

B. Stojanac, "The most effective marketing tactics for Gen Z in the hotel industry in Croatia", Undergraduate thesis, RIT Croatia, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:229:992884

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Metadata
TitleThe most effective marketing tactics for Gen Z in the hotel industry in Croatia
AuthorBruno Stojanac
MentorKevin Walker (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2023-03-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The Gen Z population represents the near future of consumers and, due to vastly different demands and desires than earlier generations, is a challenging topic that has yet to be thoroughly explored. With the emergence of new trends created by social media and the internet in general, Gen Z's hotel and travel preferences are changing rapidly and if those trends are not followed, a hotel can quickly become uninteresting to the Gen Z consumer. This research was intended for determining exactly what are the most effective marketing tactics that a hotel can apply in Croatia based on the results of the survey conducted in this study. The online survey was completed by 105 Croatian Gen Z participants between the ages of eighteen and twenty-four. The survey measured Croatian Gen Z’s hotel and travel preferences, social media engagement, travel-related app usage, environmental consciousness, and loyalty program involvement. Results indicate that Croatian Gen Z members are extremely active on social media and demand that hotels follow online trends while remaining uniq
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:992884
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-22 10:43:35