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undergraduate thesis
Enhancing Guest Experiences in Dubrovnik’s 5* Hotels:
2023. urn:nbn:hr:229:273373
Marunić, Emma
RIT Croatia

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Marunić, E. (2023). Enhancing Guest Experiences in Dubrovnik’s 5* Hotels: (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:273373

Marunić, Emma. "Enhancing Guest Experiences in Dubrovnik’s 5* Hotels:." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:273373

Marunić, Emma. "Enhancing Guest Experiences in Dubrovnik’s 5* Hotels:." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:273373

Marunić, E. (2023). 'Enhancing Guest Experiences in Dubrovnik’s 5* Hotels:', Undergraduate thesis, RIT Croatia, accessed 05 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:273373

Marunić E. Enhancing Guest Experiences in Dubrovnik’s 5* Hotels: [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2023 [cited 2024 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:229:273373

E. Marunić, "Enhancing Guest Experiences in Dubrovnik’s 5* Hotels:", Undergraduate thesis, RIT Croatia, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:229:273373

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Metadata
TitleEnhancing Guest Experiences in Dubrovnik’s 5* Hotels:
AuthorEmma Marunić
MentorMilenka Kužnin (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2023-04-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This study focuses on investigating the role of sensory stimulation and how it enhances the customers' experience in luxury hotels in Dubrovnik, Croatia. This paper aimed to answer three research questions; is there a link between sensory stimulation and customer satisfaction, which senses provide a memorable experience, and which out of the five senses are alpha to creating high customer satisfaction. Primary research was done through content analysis; examining online comments through TripAdvisor.com of five 5* luxury hotels. The research consisted of 75 hotel guest reviews in total, that were closely chosen based on the mentions of keywords indicating sensory stimulation. Results show that there is a positive correlation between sensory stimulation and guest satisfaction. Implications for the sense of smell and sound were overlooked which could alter the experience of the guest. Further study should be done for future researchers to have more qualitative research to benefit in future studies.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:273373
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-22 11:15:53