Culinary tourism has become an essential part of the overall tourist experience. It is becoming a new trend, and for travelers, it is not anymore important to travel to historically and culturally rich destinations, but also to destinations rich in gastronomy and culinary experiences. Dubrovnik, a charming tourist destination, has become one of the most sought-after destinations in Europe, particularly attractive to Italian travelers. Dubrovnik is known worldwide for its long and rich history, culture, and nature. This study offers useful recommendations on how to further market Dubrovnik as a culinary destination for Italian tourists to tourism stakeholders like local government, hospitality companies, and tour operators. Additionally, due to its distinctive gastronomic offer and abundance of traditional foods, Dubrovnik has a significant potential to grow these experiences. This study reveals what Italian tourists believe about Dubrovnik as a culinary destination and offers recommendations about what Dubrovnik can do to improve in its offer to attract more Italian tourists and tourists from other countries seeking culinary experiences.