| Abstract | This study measures the work engagement and organizational commitment of generational cohorts in Croatia working in retail. The survey was distributed to the members of three generational cohorts – Generation X, Generation Y and Generation Z, which are employed in retail stores in Croatia. Work engagement had 9-item questions, and was measured by three subcategories, each containing of three questions – absorption, dedication and vigor. Organizational commitment consisted of 23 questions and was measured through three subcategories – affective commitment (8 questions), continuance commitment (9 questions) and normative commitment (6 questions). Both work engagement and organizational commitment results are in decline with every younger generation. The participants are overall somewhat engaged in their work, while they are neutral on organizational commitment.
Keywords
Generational cohorts, Generation X, Generation Y, Millennials, Generation Z, work engagement, absorption, dedication, vigor, organizational commitment, affective commitment, continuance commitment, normative |
