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undergraduate thesis
The Impact of Macro Influencers in Travel Decision Making Process for Generation Z
2023. urn:nbn:hr:229:065838
Prkačin, Antonela
RIT Croatia

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Prkačin, A. (2023). The Impact of Macro Influencers in Travel Decision Making Process for Generation Z (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:065838

Prkačin, Antonela. "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:065838

Prkačin, Antonela. "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z." Undergraduate thesis, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:065838

Prkačin, A. (2023). 'The Impact of Macro Influencers in Travel Decision Making Process for Generation Z', Undergraduate thesis, RIT Croatia, accessed 13 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:065838

Prkačin A. The Impact of Macro Influencers in Travel Decision Making Process for Generation Z [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2023 [cited 2024 September 13] Available at: https://urn.nsk.hr/urn:nbn:hr:229:065838

A. Prkačin, "The Impact of Macro Influencers in Travel Decision Making Process for Generation Z", Undergraduate thesis, RIT Croatia, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:229:065838

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Metadata
TitleThe Impact of Macro Influencers in Travel Decision Making Process for Generation Z
AuthorAntonela Prkačin
MentorZrinka Friganović Sain (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2023-04-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Social media has been considered by many as one of the most powerful tools when it comes to making travel decisions among Generation Z. Macro influencers have the most influence on this generation. This research paper investigates the credibility of influencers and the importance of their reviews and comments related to the travel decision making process. The method used to collect data was a questionnaire which was distributed to RIT Croatia students belonging to Generation Z from two campuses, Dubrovnik, and Zagreb. The most significant result of this research shows that even though the concept of social media influencer is still not familiar to all participants, Generation Z follows influencers because of their knowledge, honesty and experience, and this generation travels most often to gain new experiences and get to know new cultures. Further research is recommended to understand better the concept of social media influencers and why Instagram is considered to be the most powerful platform and a possible marketing tool to influence travel decisions of Generation Z.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:065838
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-22 11:37:49