This study explores the use of social media marketing within the restaurant industry, with a specific focus on restaurants located in the Dubrovnik area. Using the snowball sampling method, a survey looking into social media use by customers in researching restaurants was administered via various social media platforms. The findings from 106 valid responses suggest that Google is the most commonly used platform, followed by Instagram, TripAdvisor, Travel Sites, and Tik Tok. The reported reasons for use of particular social media expectedly differ, with Google mostly being used because of visuals, but participants stated as well menu details and price availability as their reasons of its usage. Secondly there was Instagram which participants stated that they mostly use as well because of presence of visuals of food, venue and experiences of other people. And last but not least they are using TikTok for restaurant search because of visuals and other people experience. Additionally, content analysis on TikTok and Instagram profiles associated with restaurants listed by the Dubrovnik Tourist Board was conducted. Interestingly, it was found that only 61.0% of restaurants have an Instagram presence, while only 0.9% have TikTok. This research contributes to understanding the role of social media in restaurant marketing and provides valuable insights for restaurants seeking to enhance their online presence and attract customers in the competitive Dubrovnik market.