prikaz prve stranice dokumenta What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
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undergraduate thesis
What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
2018. urn:nbn:hr:229:593431
Pergjoni, Anita
RIT Croatia

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Pergjoni, A. (2018). What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, A. (2018). 'What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik', Undergraduate thesis, RIT Croatia, accessed 05 December 2024, https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni A. What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2024 December 05] Available at: https://urn.nsk.hr/urn:nbn:hr:229:593431

A. Pergjoni, "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:593431

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Metadata
TitleWhat Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
AuthorAnita Pergjoni
MentorZrinka Friganović Sain (mentor)
Committee memberRebecca Charry (predsjednik povjerenstva)
GranterRIT Croatia
Dubrovnik
Defense date and country2018-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
The purpose of this paper is to investigate what are primary reasons to motivate guests to leave on-line comments. The first part of the research tries to define how much impact traditional word of mouth and electronic word of mouth have on guests in hospitality industry according to the previous research and literature. The paper then focuses on explaining positive and negative sides of leaving comments and it seeks to answer the question: What motivates guests to leave a comment about their overall experiences? The second section of the paper defines what methods and materials were used to make this descriptive type of research and what is the possible answer to the research question according to the author’s interpretation. It is author’s desire that the results from research might give readers a better insight into what are the factors that influence a guest to leave a comment and how this type of marketing tool works in restaurant industry
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:593431
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-07-05 09:42:12