prikaz prve stranice dokumenta Rise of Anglicism in Marketing
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undergraduate thesis
Rise of Anglicism in Marketing
2019. urn:nbn:hr:229:752034
Knežević, Maro
RIT Croatia

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Knežević, M. (2019). Rise of Anglicism in Marketing (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:752034

Knežević, Maro. "Rise of Anglicism in Marketing." Undergraduate thesis, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:752034

Knežević, Maro. "Rise of Anglicism in Marketing." Undergraduate thesis, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:752034

Knežević, M. (2019). 'Rise of Anglicism in Marketing', Undergraduate thesis, RIT Croatia, accessed 03 June 2023, https://urn.nsk.hr/urn:nbn:hr:229:752034

Knežević M. Rise of Anglicism in Marketing [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2019 [cited 2023 June 03] Available at: https://urn.nsk.hr/urn:nbn:hr:229:752034

M. Knežević, "Rise of Anglicism in Marketing", Undergraduate thesis, RIT Croatia, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:229:752034

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Metadata
TitleRise of Anglicism in Marketing
AuthorMaro Knežević
MentorBarbara Perić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2019-04-28, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
This paper investigates influence of the English language and globalization of world. It is mostly focused on influence of English language on Croatian language, what Anglicism are and if they affecting speakers attitude. The purpose of this paper is to find out what is the public opinion about Anglicism. Method used for primary research was experiment. Participants were asked to choose based on their personal preference to pick which of the two advertisements that were advertising the same product prefer more. Results have shown that people do not notice Anglicism and do not have general opinion about influence on Croatian language. In order to preserve cultural identity linguists need to maintain using Croatian words in order to stop the influence of Anglicism’s.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:752034
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-06-21 12:59:50