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"Do You Trust Me?” Trust Levels of Advertisements Effect on Travel
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Madison Cathy Millennials differ against generations before them. As the world changes so does the why we do
things. This includes the way we view advertising. This study is trying to find the trust levels of
Croatian millennials so one can better markets to them. Millennials look to social media for travel
inspiration, so how do we attract them? Studies before suggest that millennials in general are
highly trusting on advertisement. Europeans, specifically, on the other hand, are skeptics. When
you...
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Good Food Festival and its influence on restaurants’ offer in Dubrovnik
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Milica Markoč Food and tourism are closely connected, and food festivals are becoming popular ways to promote
and improve destinations. The purpose of this research was to explore the influence of Good Food
Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded.
A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades
were made in the last few years, since the start of the festival. However, further...
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A Triadic Analysis of Service Quality Between Customers, Employees and Managers of Fine
Dining Restaurants in Dubrovnik
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Ana Maria Trojić The primary goal of this research project was to assess service quality in Dubrovnik fine
dining restaurants, more specifically to analyze the importance of specific service quality
elements from three perspectives ; restaurant customers’, managers’ and employees’. Five
service quality dimensions were measured; tangibles, reliability, responsiveness, assurance
and empathy. Modified DINESERV model was used to develop a questionnaire for
conducting this research. Results of this...
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AIRLINE INDUSTRY AND GENERATION Z
(CASE OF CROATIA AIRLINES)
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Tena Vuković This research effort addressed a number of issues associated with Gen Z fliers: how do they
perceive various elements of the flying experience and are they satisfied with the flying
experience provided by Croatian Airlines, an airline employing a hybrid airline business model.
Kano and SERVQUAL models were combined to determine the meaning of flying elements and
a SERVQUAL evaluation determined Gen Z’s satisfaction with Croatian Airlines. The results
indicated that when...
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ATTITUDES OF COLLEGE STUDENTS
TOWARDS LEARNING FOREIGN LANGUAGES:
Differences between Rochester Main Campus and Rochester
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Vanesa Radić This research study was focused on the importance of foreign languages to college students.
Participants of the questionnaire were Rochester Institute of Technology students, who have
already finished language learning process or are still in the process of acquiring a new language.
The research study has shown the effects of language learning and its importance as languages
are the main communication tools. In addition, this paper elaborated the significance of second
language...
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Abandoning the Nest
Push and pull factors potentially influencing the young minds of Split and Dubrovnik
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Ivan Tony Vlaičević Croatia is characterized by high level of emigration of educated people. Croatian youth is mostly
affected by the problems in the state and make a significant part of the educated workforce that
leaves Croatia in search of a better life. By administering a questionnaire to college students, this
research was conducted to determine the factors that influence students from Dubrovnik and Split
to emigrate from Croatia, the similarities and differences between those factors and needs and
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Acceptance of a concept of self driving cars for
luxury guests in the city of Dubrovnik
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Tin Orhanović Autonomous technology is gaining more attention and interest during the last few years. Many
big companies are investing in development of fully autonomous vehicles to provide their
customers a transport service from one location to another. The purpose of this research paper
was to find the level of demand for that kind of technology in Dubrovnik area and survey was
chosen as appropriate method. The survey was distributed to 108 participants who were guests of
luxury 5-star hotels in...
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Agro-tourism in Konavle
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Josipa Miloglav The purpose of this research is to define if there is a need and the possibility of
sustainable growth for agro-tourism in Konavle region. The aim of the paper is to find out what
local people and entrepreneurs in Konavle think about this topic, and see if this idea is
interesting and possible, and what are the possibilities and challenges of such a growth. The
secondary research has shown many similar cases in European countries close to Croatia who
are already successful in this area....
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Architects vs. Laypersons: Different Perspectives on a Community Development
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Margarita Anđelković Abstract
Architects and laypeople differ when it comes to rating the building designs. The reason for that could be the professional education of architects or the occupational subculture on which architects base their values, norms and beliefs. The purpose of this research is to see do architects, architecture students, laypeople and non-architect whose work requires familiarity with architecture differ in rating of the building designs. Questionnaire was administered to 85 participants...
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Artificial Intelligence in Hiring Process
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Ivana Tepšić Artificial intelligence and machine learning have recently made its way into human resources management. In this context, humans can train machines to identify a job candidate that would be a good match for the company among thousands of candidates, at least this the intention of this approach. While we can anticipate benefits of implementing such solutions there are many controversies surrounding this technology. In this research we are probing some key questions and principles that will...
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Artistic visual presentation of food 1
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Adela Bijađija Čustović Abstract
An experiment on assessing the influence of the artistic visual presentation of food on the dining experiment was conducted between 40 students to find out if there actually is any influence of visual presentation of food on likeness and tastiness of the food. Two groups were a part of this experiment; a group which was served traditionally looking banana roll cake and a group which was served modernly decorated banana roll cake. The participants were given two questionnaires in...
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Assessment of demand drivers for boutique hotels: The case of Croatia
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Marina Bobelj In the last years, boutique hotel niche has been further gaining strength. Growth in interest of boutique hotel sector can be explained by changing trends and demands of the customers. Due to there is a lack on research done on boutique hotels in Croatia, this his paper investigates the motivational factors of boutique hotel guests in Croatia for switching from non-boutique hotels, the perceived image of boutique hotel managers in Croatia regarding guests’ motivational factors, and...
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