Pages
-
-
Rise of Anglicism in
Marketing
-
Maro Knežević This paper investigates influence of the English language and globalization of world. It is
mostly focused on influence of English language on Croatian language, what Anglicism are
and if they affecting speakers attitude. The purpose of this paper is to find out what is the
public opinion about Anglicism. Method used for primary research was experiment.
Participants were asked to choose based on their personal preference to pick which of the two
advertisements that were advertising the...
-
-
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
-
Aldina Žudjelović This paper reexamines the impact of political orientation, activism and moral attitudes on
sustainable consumption preferences in Montenegro. Questionnaire was administered in three
different Montenegrin cities, and 66 responses were collected. The results show that people who
are more liberal in their political attitudes do seem to engage in more sustainable behavior but
only of moderate form, such as socially oriented consumption that includes fair trade, boycotting
and similar...
-
-
SPORT TOURISM IN DUBROVNIK: EFFECT OF EUROPEAN CHAMPIONSHIP IN
WATERPOLO ON LOCAL COMMUNITY IN DUBROVNIK
-
Petra Bošković This study has explored how hosting the European Championship in Waterpolo affects
Dubrovnik. It brings economic benefits and global attention, but also strains infrastructure
and risks cultural heritage. To ensure Dubrovnik's long-term well-being, we must balance
these factors through sustainable management strategies. By addressing challenges and
maximizing benefits, we can preserve Dubrovnik's unique identity while embracing the
opportunities of sport tourism. Examining the effects...
-
-
Scape Ghost: Creating an Authentic Restaurant Experience
-
Pamina Benčić The goal of this paper was to define authentic restaurant experiences and to create a restaurant authenticity measuring model (RAMM) in order to confirm our definition and test the model’s effectiveness. 15 best (excellent) and 15 worst (terrible) TripAdvisor reviews of 20 fine-dining restaurants were read, analyzed and recorded by the author of this paper, counting 600 TripAdvisor reviews in total. Our definition of authenticity as a degree to which a restaurant matches what it says it is...
-
-
Seasonal workforce and their intention to return
-
Ivana Čuljak The purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration...
-
-
Service Failures in Five-Star Hotels in Dubrovnik – Neretva and Istria
Counties
-
Ante Cvitković The goal of this research was to identify key categories of customer complaints in five-star hotels.
Qualitative analysis, in this instance content analysis was used to discover imperfect service areas.
This research aimed at analyzing the content of online customer feedback focusing on five–star
hotels in Croatia. By analyzing 244 customer reviews in 18 five-star hotels in Dubrovnik-Neretva
and Istria counties, patterns in service gaps were identified, including rudeness,...
-
-
Service Gaps and Employee Training
Fixing Luxury Experiences
-
Maja Utrobičić The luxury hotel industry faces the challenge to provide excellent service experiences to its
customers. This paper aimed to identify service gaps in luxury hotels to confirm the need for
employee training. Previous studies emphasized the importance of training and development,
to arm employees with the capability to deliver excellent service in a servicescape as part of a
Gestalt configuration. To identify service gaps and the need of training, content analysis was
used as a method....
-
-
Slow Fashion in Southeastern Europe: Developing and Sustaining Handmade Brands
-
Vana Mandrapa Slow fashion in contrast to fast fashion is a rising ‘trend’ in the fashion industry with a focus on sustainability. The present study looks into the motivation of Southeastern European designers who produce slow fashion items and the challenges they face, along with the opportunities for growth. Interviews have been conducted among 13 participants giving an overview of their business in the market where fast fashion dominates. Results indicate that businesses are mostly started out of...
-
-
Smart Casual Restaurant Concept
Split Smart Casual Restaurants: Are We Doing The Real Thing?
-
Marko Pavković Smart casual restaurant concept is business approach that combines top quality products with
casual atmosphere. It is one of the top growing trends, closely connected with service co-creation
and authenticity. This paper investigates in what measure and how successfully do top ranked
restaurants is Split apply the concept. To determine the answer, 50 restaurants were observed on
TripAdvisor. Data was collected based upon customer reviews and photos. Results showed that
30% of examined...
-
-
So you bought your diploma?
Private education in Croatia in the context of
post-communism
-
Mario Uroš Following the Homeland War and fall of the communist regime new private higher education
institutions sprouted along Croatia and Eastern Europe. While accepted by governments in their
inception and often incentivized in their establishment they are yet to be completely accepted by the
public. In order to better understand their struggle for legitimacy a survey was issued to the Croatian
public to learn what does it seek in a 'good university'. The Kano model was used to survey 67
...
-
-
Social Media Marketing for Restaurant Industry in Dubrovnik: Customers' Perspectives and
Restaurant Practices
-
Kristiana Sain This study explores the use of social media marketing within the restaurant industry, with a
specific focus on restaurants located in the Dubrovnik area. Using the snowball sampling
method, a survey looking into social media use by customers in researching restaurants was
administered via various social media platforms. The findings from 106 valid responses suggest
that Google is the most commonly used platform, followed by Instagram, TripAdvisor, Travel
Sites, and Tik Tok. The reported...
-
-
Social Media Platforms as Destination Information Agents
-
Damir Saric With the rise in social media popularity travelers are keen on posting travel experiences through their social media profiles. Typically, the traditional platforms such as TripAdvisor and Expedia serve as reliable online travel review platforms for travelers to share their opinions, trip activities and overall experience at a destination. Textual reviews have helped future travelers to become informed about the destination and facilitated researchers to determine the travelers’ perception...
Pages
