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The real need for foreign language proficiency during co-op
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Lea Magaš This research study was focused on the real need for usage of foreign languages other than English in co-op. The survey was distributed electronically to the RIT students from Dubrovnik and Zagreb campuses. Survey measures if students of RIT Croatia use foreign languages in their co-op, and if employers look for a variety of languages or only English as mandatory. After collecting survey responses, results were positive, from students’ perspective, regarding the usage of English and other...
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The relationship of service orientation
and employee engagement
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Emina Jukan The purpose of this study was to explore and understand the employee engagement and
service orientation and the relationship between these 2 constructs. With the growing
tourism industry, businesses strive to provide high quality levels of service to the
customers but on the other hand there is a question if they are striving to provide service
orientation to their employees. The studies that progressed in recent years showed the
theory of relation between service orientation and...
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The value of personalization of guest experience in upscale hotels
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Andrea Mitrović This research project aspired to establish whether Dubrovnik upmarket hotels delight their
guests, and their rates are affected with that type of offer. TripAdvisor profiles of 15 Dubrovnik
hotels were examined delight parameters and hotel rates. The descriptive statistics and linlog
regression analysis showed that the observed hotels provide guest satisfaction, but fall short of
delighting their guests. Personalization of guest experiences and guest delight should be more
in the focus...
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Theory of Planned Behavior (TPB) and Technology Acceptance in Employee Development During COVID-19 Crisis
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Jelena Benić Employee development, as an important practice in any businesses, experienced a disruption due to COVID-19 crisis. In-person training being the most common way of employee training, HR professionals had to adapt the usual training and development practices by using technology. This paper investigated the employees’ level of technology acceptance using the Theory of Planned Behavior model, which tests their attitude, subjective norm, perceived behavioral control and behavioral intention. In...
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To Bundle Or Not To Bundle: Luxury Villa Pricing Strategies That Attract Customers
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Nikolina Lešić In this research, the main focus is on the pricing strategies of luxury villas in Montenegro,
specifically in southern part of Montenegro. The research conducted was twofold. The first
part of the research was content analysis, a specifical analysis of current offers, and pricing
for villas in three Montenegrin cities Tivat, Kotor, and Herceg Novi. The second part of the
research was a survey administered to potential guests of a hypothetical property, a luxury
villa, investigating...
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Tourist Destination Competitiveness Model of ex-Yugoslavia countries.
Validity in extraordinary circumstances?
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Filip Stanišić The Main purpose of the paper was to test the robustness of destination competitiveness
model in extreme circumstances, in this case the global pandemic covid-19. Tourism-related data
was gathered for the six countries of former Yugoslavia as their collective history and other geoeconomic factors were assumed to minimize the differences between the countries. Series of
statistical analysis were used to examine the relationship between the Competitiveness Score,
calculated by...
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Training Seasonal Employees in The Hospitality Industry
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Vlasic Petar This research paper investigates the challenges faced by seasonal employees in the hospitality
industry and the training needs to address these challenges. The study collected qualitative data
through 5 interviews with hospitality experts and a focus group with 5 seasonal employees. The
findings reveal that seasonal employees face significant challenges during peak seasons, including
understaffing, burnout, language barriers, cultural sensitivity, and customer service. The research
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Travel and Sustainability;
Will Covid -19 change the trajectory – the case of Croatia
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Ana Kolić Sustainability in tourism has been brought to attention significantly than ever before. It is essential to realize that both travelers and hosts need to benefit and have a positive image about it. Due to the fact that Covid-19 disrupted many industries including the travel industry, the aim was to find out whether people have a positive attitude towards travel being more sustainable in the future. This paper examined how age, gender and education affect the attitudes and behaviors towards...
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Travelers’ Perception of SMART Technologies in Hotel Industry
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Erik Jakov Leko Even though smart technologies are relatively new, they have a crucial role in businesses operations. This research was conducted with an intent to investigate which smart technologies are attractive to travelers and which are undesired to travelers. Hundred and twenty-five participants with previous experiences of smart technologies during their hotel stay were surveyed based on Kano’s model in order to measure attractiveness of smart technologies. Results suggest that travelers do not...
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Understanding People with Dyslexia
Support Strategies for Students and Employees
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Ema Hećimović The purpose of this study is to find out the experiences and obstacles that people with
dyslexia face during their education and how it continues in work life. This paper investigates
both the emotional state as well as the task side of people with dyslexia and their ability to
deal with this disability. A focus group was conducted among four college students from
different degree programs where they shared their experiences about dyslexia and how do
they cope with this disability today...
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Understanding Work Conflicts Among Family and Non-Family Employees – Applications in Family Hotels
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Paula Horvat Family owned hotels in Croatia represent specific niche that attracts many customers even though there is no official record of them. In family owned hotels, there are family and non-family employees that have different view on business. At a work place, conflicts arise and it is important to see what is the main cause and how they can be resolved. Online questionnaire was distributed to members of National Association of Small and Family Hotels in Croatia and it shows that most of the...
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