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CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS:
DINING PREFERENCES AND RESTAURANT BRAND LOYALTY
IN DUBROVNIK
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Antonela Šabić The purpose of this paper was to define different strategies in marketing in order to better
understand the factors that influence customers to make decisions about the choice of a certain
restaurant.
The paper focused on the comparison between American vs. Croatian-based Millennials.
A 5-point Likert scale questionnaire was distributed in an attempt to define various factors
that influenced their decisions when choosing a restaurant.
The research results revealed that even though...
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Can You Understand Language That Is not Spoken – Comparison between Hospitality
Students and Employees
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Tin Vukelić Verbal communication is a key for mutual understanding and interaction between individuals
and groups. But it all started with signs and gestures of our ancestors in a form of nonverbal
communication. Today we value more verbal part of our behavior and a lot of people
underestimate the importance of nonverbal behavior in everyday life. This paper was focused
on nonverbal behavior more specifically on the importance of perception of nonverbal
behavior in college students and hotel...
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Can’t wait for the winter: Self-reported effects of seasonal
employment on hospitality workers’ wellbeing and job satisfaction
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Ante Vukasović Atypical forms of employment, particularly seasonal work, are becoming more common in
the hospitality industry because of seasonal nature of the destination and therefore, it is
important to research the effect of this type of employment on workers well being. This paper
investigates and compares the self-reported effects of various seasonal work arrangements on
employees’ physical and mental well being and job satisfaction.
Questionnaire was delivered to 100 Dubrovnik hospitality...
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Celebrating 10 years of Dubrovnik Card- lessons learned
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Petra Vuletić The primary goal of this research project was to investigate the methods for improvement of Dubrovnik Card, and the benefits the improvement would bring to Dubrovnik as a destination. The author tried to obtain the information in the secondary research, referring to the European destination cards, which has been correlated with the secondary analysis of data provided to the author by Dubrovnik Card, and the survey conducted among the employees selling the product. The research investigated...
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Challenges and Perspectives of Sport Tourism in Dubrovnik
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Rafaela Barbir Sport tourism has become one of the most challenging, profitable and the biggest industries in the world. COVID-19 has impacted negatively many sectors and many businesses. This research paper investigated the impact of COVID on the organization of sport events in the period of 2019-2021, as well as the perspectives and challenges of the sport tourism with the focus on the City of Dubrovnik. The data collected show that Dubrovnik is still not developed enough despite the potential, cultural...
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Common Stereotypes of Tourists in Dubrovnik
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Cvijeto Božović Abstract
The purpose of this research was to find out what are the stereotypes of the most common
tourists in Dubrovnik; British, Americans, Germans, Spaniards and French people. Questionnaire
was distributed among the people working in hotels in Dubrovnik. All the hotels were
categorized between 3 and 5 stars. Questionnaires were given to the employees who distributed
them among them and they were later collected. The results showed that British people are
considered to be...
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Community Involvement
The Impact of the Citizen Engagement on the Social Sustainability Scores
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Jelena Ćenan Present study investigated impact of involvement in community project on social
sustainability. Two communities chosen for this study shared only one characteristic - in both
communities culture related projects were created. Questionnaire was administered to
residents who were involved in these projects and to those residents who were not included.
Residents were required to report their satisfaction with community, as well as trust, concern
and optimism for politics, environment,...
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Could Blockchain Technology Strengthen the Growth of Medical Tourism?
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MAXIMILIAN PERIĆ Medical tourism has thrived over the past couple of decades witnessing a promising amount of growth. This modern phenomenon is a combination of medical services accompanied by tourism and hospitality. Despite its success, various setbacks have been identified indicating room for further development. New and improved technologies have also increasingly emerged, leaving their mark across different sectors. Blockchain has gained vast recognition in recent years after causing disruption in...
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Cruise Tourism in Dubrovnik: Economic
Benefits and Social Impacts
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Mislav Nadramija A large concentration of cruisers in the destination opens the question of sustainability of
cruise tourism in Dubrovnik and whether there are more positive or negative effects on
Dubrovnik as a destination. This paper determines the level and form of economic and social
impact on sustainable development of Dubrovnik as a cruise destination. Various debates
increased during recent years about the exact income generated from this type of tourism, and
what areas it is affecting the most....
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Customer Engagement in Travel Industry:
OTA’s vs. DIY Travels
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Maris Miljas The purpose of this study was to establish determinants that influence customer choices between
do-it-yourself travel arrangements and travel agents. For technologically empowered customers,
experience and co-creation play a significant role. The primary research has shown that safety,
value/experience, savings, customization time & effort, control, trust, ease of use of internet tools,
online payment mechanisms, information overload and accurate information are the main
determinants of...
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