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Customer Preferences in Tour Pricing
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Alen Čampara In the present day experience economy four dimensions of choice (entertainment, education, escapism and esthetics) must be met in order to create the right experience. It is interesting to see how tourist excursions involving all of those four attributes react to the changing attribute of price. By using the choice-based conjoint analysis we established that price and excursions content are the strongest choice making criteria. Travellers, generally speaking, prefer natural beauties, sea,...
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Differences in Customer Service: The Case of Boutique and Standard Hotels
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Veronika Lučić In today`s age of Experience Economy, customers are more prone towards
selecting hotels that are able to deliver experience in itself.
Boutique hotel sector is widely emerging on a global scale while providing
personalized over standardized customer service. The quality of customer service in
Hospitality Industry is of a significant importance: ensuring competitive edge and
customer loyalty.
The main objective of this research paper is identifying if boutique hotels offer
more...
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Digital day in life: Differences between generations X, Y and Z in the use of social media
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Irma Omeragić Access to high-speed internet and constant change of technology made social media platforms one of the main sources of entertainment among generations. This paper profiled and compared three different social generations - X, Y and Z - in terms of their daily digital lives. The research was conducted through a diary method where participants of generation X, Y and Z were requested to record every social media activity for one day. The results of the research shown that generation Z is leading...
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Digital versus Paper Reading: Hospitality Students’ Preferences
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Luke Tomić Education is increasingly transitioning to a digital landscape, foregoing textbooks and paper
reading. Existing research points out that reading on paper is significantly more effective than
reading on digital devices. This research investigated students’ habits and preferences regarding
digital and paper reading and note-taking for college assignments. A survey distributed to 143
college students suggests that generally students prefer paper, but do not take the time to print, so
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Digitalization and Automation of Accounting: Accountants’ Perceptions on
Advances in Technology
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Karmen Curic Technology is evolving very fast and it is making great changes in all aspects of every business,
with no exception for accounting. The aim of new trends in technology is to help businesses but
also the workers to work simultaneously side by side with technology and make their job more
effective. This study uses descriptive data analysis and quantitative analysis to interpret
accountants’ perceptions on advances in technology and its impact on their business. The aim of
this...
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Do You See It?: Perceived Gender Discrimination In The Workplace
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Joana Cipa Perceived gender discrimination refers to one's awareness regarding the discrimination that they are
facing. The present study investigated the effect of gender and gender identity on perceived gender
discrimination and how the perception is related to overall organizational commitment. In addition, the
relationship between job satisfaction, job involvement, work conflict, and perceived gender
discrimination was investigated. The findings suggested that overall neither gender nor...
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Do managers know it?: Service gaps in Dubrovnik casual dining
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Renato Kocijan The expectation-perception gap is present in all service industries and restaurants are
especially affected. The gap can negatively impact their operations and discourage customers to
return in the long-run. By using Kano Model, this paper researches expectations and perceptions
of service quality of the local patrons and service providers in the context of Dubrovnik fast
casual dining restaurants.
A questionnaire was distributed to 102 locals and 10 service providers in order to find...
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Dubrovnik Car Rental
Agencies: Well-suited to
respond to change?
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Ivana Tomčuk The transformative change in the car rental industry made the product and service offering beyond the
traditional car rentals. The purpose of this study was to investigate whether the rent a car industry in
Dubrovnik is well prepared to face the new challenges. The main goal of the primary research was to
examine the entrepreneurial expertise which is associated with the utilization of effectual decision
making among owners-managers of car rental agencies in the Dubrovnik area. The...
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Dubrovnik as a pet friendly tourist destination
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Ivana Glavočić Pet friendly tourism is a rising industry and the number of pet travelers is increasing annually.
This paper explores the current state of pet friendly tourism in Dubrovnik. Results of the
research are based on a content analysis, where all the comments from Booking.com and Trip
Advisor were analyzed. The purpose of the analysis was to see how satisfied tourists are with
the pet friendly offer in Dubrovnik. Comments showed that pet owners who come to
Dubrovnik are satisfied with the pet...
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Dubrovnik by Wheelchair
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Pavo Hađija The paper followed the UN Implementation checklist that consisted of a 19-point scale divided
into four groups to determine the accessibility of four public locations in Dubrovnik. The
locations were assessed in the groups of obstruction, street furniture, pathways and curbs, and
parking facilities. The locations were randomly picked in the area and all serve the general
public, which means that all should be accessible by any individual. The highest compliance
result was obtained at...
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ECONOMIC DEVELOPMENT OF ENTREPRENEURSHIP I SME SECTOR IN DUBROVNIK 1
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Katarina Popović This paper investigates the current economic state of SME and entrepreneurship in the
city of Dubrovnik. Highlighting the importance of the SME sector and the cooperation
between governmental institutions with the business owners for improving the current
environmental ecosystem in the city of Dubrovnik are emphasized. Observing the
economic indicators over 2,275 business entities that are within the categorization of
SME in the last three years there is a trend of moderate growth...
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EFFECTIVENESS OF LIVE MUSIC PERFORMANCES IN DUBROVNIK BASED HOTELS, BARS AND RESTAURANTS
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Senko Čustović Hearing is one of the 5 senses that humans can feel, among touch, sight, smell and taste. Consciously or subconsciously, people absorb sounds which can make them restless or relaxed. The soundscape of a particular place greatly affects the atmosphere that can be attractive or repulsive to someone. Music as such could manipulate with our feelings and it gives us the sense of belonging. After some time, places that provide live music could strengthen their brand recognition and bring the...
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