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Gamification in trip planning mobile applications and websites: The case of TripAdvisor
Gamification in trip planning mobile applications and websites: The case of TripAdvisor
Roko Nikolić
Gamification combines funware with motivational affordances to trigger behavioral outcomes. TripAdvsior has gamified aspects of its website in order to motivate their users to engage in active co creation of content, which is then rewarded with points and prizes. A questionnaire was distributed to participants to measure the awareness of TripAdvisor gamification elements and their relation to the TripAdvisor community. The research decribed in this paper indicates that the...
Growth Opportunities for Three Star Hotels in Split and Dubrovnik
Growth Opportunities for Three Star Hotels in Split and Dubrovnik
Ani Martinović
Increasingly competitive, with constant implementation of the new technologies and adaptation to a changing consumer need and wants, the hotel world today is transforming in a rapid change. The mid-priced hotel category was category concerned only with the basic offer and service. The mid-scale hotels of tomorrow, which are still focused on the basics, will need to differentiate. The right example is ‘Tru’ by Hilton. It is a mid-priced property developed to fill a massive void in the...
Guerilla Marketing in Restaurant Business
 Is it applicable in Dubrovnik?
Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
Pavo Barbir
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
Renco Burić
Major sports events are a double edge sword as they produce large revenues, but can become a liability, if the built venues are not properly used and maintained. This content analysis study shows that Split, Croatia achieved a great success by hosting Mediterranean games in 1979 through the building of the sports and accompanying infrastructure, which has fallen into neglect in the last few decades. The current opportunities of larger scale sports events in Split fall mainly in the area...
Hotels in Dubrovnik –
 Attracting Millennials Using Social Media Marketing
Hotels in Dubrovnik – Attracting Millennials Using Social Media Marketing
Ema Počuča
Nowadays hotels are using social media marketing in order to attract their guests and engage with them. Since millennial generation is starting their work life, soon enough, they will be the ones with the most money to spend on travelling and accommodation. As a tech-savvy generation, social media marketing is a way to get to them and an opportunity, hotels should pay attention to. This research investigated to what degree are hotels in Dubrovnik region, positioning themselves in terms...
How Do Influencers Influence Millennials’ Travel Decisions?
How Do Influencers Influence Millennials’ Travel Decisions?
Karla Golemac
The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The...
Humans: Are we rational or emotional first?
Humans: Are we rational or emotional first?
Josipa Buble
ABSTRACT The purpose of this study is to find the correlation between the level of Emotional Intelligence, Job Performance and Job Satisfaction among hospitality professionals. This paper investigated the employee’s stress management, ability to deal with pressure and how they behave in front of unpleasant guests. The sample of this study consisted of 21 participants divided into three groups: students, hotel employees and tourism professionals. The research method was questionnaire...
IMPROVING EMPLOYEE RETENTION RATES IN CRUISE INDUSTRY BY ASSESSING LIVING AND WORKING CONDITIONS
IMPROVING EMPLOYEE RETENTION RATES IN CRUISE INDUSTRY BY ASSESSING LIVING AND WORKING CONDITIONS
Maria Dolores Scherbl
One of the biggest challenges the cruise line industry is facing today is long-term retention of employees. High turnovers rates have impact on crew and the safety of vessels, considering the fact that the cruise industry has average turnover rates between 25% and 35% (Bhattacharya, 2015).But, how exactly are cruise line companies addressing this issue properly if employees are still treated unfairly and there is little concern for their well-being? It raises ethical, cultural and social...
IS ENGLISH ENOUGH?
 STUDENTS' ATTITUDES TOWARDS LEARNING ENGLISH VERSUS OTHER FOREIGN LANGUAGES
IS ENGLISH ENOUGH? STUDENTS' ATTITUDES TOWARDS LEARNING ENGLISH VERSUS OTHER FOREIGN LANGUAGES
Mario Prizmić
Foreign languages are one of the most powerful tools in the business world today. Sorin (2011) also stated the University of Bologna sees the importance of learning foreign languages and that it is very beneficial for students. English is the most outspread language and it is considered as almost native language for many nations, but is English enough? The purpose of this research was to see what are the student’s attitudes towards learning English when comparing to other foreign...
Influence of smartphones on face to face social interaction
Influence of smartphones on face to face social interaction
Lovro Kolanović
Smartphones have become an irreplaceable tool in modern society. Although they assist us in many ways, the latest research shows that there are many negative effects of using them that we are not even aware of. This paper explores the impact smartphones have had on one of the common ways of socializing. The observation was set in two coffee bars in Dubrovnik, Croatia. Research shows that most people resort to smartphone use when in a coffee bar with others. Having the phone on the table...
Intangible aspects of tourism in Istria: Event and
 Festival Destinations Assessed by the ―Millennials‖
Intangible aspects of tourism in Istria: Event and Festival Destinations Assessed by the ―Millennials‖
Lorenzo Bercan
In the last years, events and festivals have been having more and more influence when it comes to the tourism development of Istria. Growth in interest of events and festival destinations can be explained by an adaptation to trends and the demands of Millennia’s. Since there is a lack of research done on the intangible aspects of tourism in Istria, this paper is focused on Millennials’ expectations and motivations to attend tourist events and festivals. By focusing on the ...
International Branding and Product Distribution of Croatian
 Extra Virgin Olive Oil
International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
Matia Simon Červar
The literature review showed that olive oil has been part of the Mediterranean civilization since before recorded history. The olive grove has traditionally been a Mediterranean crop whose production of olives has been dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was to determine how to build up the awareness of Croatian olive oil in the US...

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