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PAY SATISFACTION
IN A FAMILY OWNED HOTEL
IN CROATIA
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Jelena Horvat According to the literature and the statistics, around 80% of the businesses worldwide are
family owned and run. This emphasizes the importance of employees working in those
businesses to be satisfied with their overall compensation. The questionnaire measuring pay
satisfaction and distributive justice was distributed to 120 hotels that are members of the
National Association of Small and Family Hotels in Croatia to investigate if there are
differences among employees that are family...
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POSITIONING WINERIES AS A
LUXURIOUS TOURIST DESTINATIONS
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Ivan DŽakula Main purpose of this research was to determine whether Croatian wineries have luxurious
elements similar to those that exist in developed markets where luxury components have
been identified. My main hypothesis was that Croatian wineries have all required resources
to be on the same level as foreign wineries. What needed to be done was to collect reliable
data about customer’s perception of foreign wineries and then compare it with one about
domestic wineries. As it turns out, after...
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Post-War Tourism in Sarajevo: Perceptions of Locals and Tourists
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Adela Mehić The study researched perception of locals and tourists about post-war tourism in Sarajevo. Questions in a questionnaire were divided into three categories of overcoming post-war tourism: landscape remembrance, fading memory and replacing memory, suggested by Nicholas A Wise in 2011. Participants defined which category should be the base of tourism offer in Sarajevo. There were 60 participants in total engaged in a survey, locals and tourists that visited Sarajevo and they gave their...
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Price attributes of private accommodation: The case study of Split
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Filip Ćavar As the sharing economy concepts such as Airbnb are new to Split, Croatia, the market is still
unsettled and how to determine the appropriate price is a question. The focus of this research
was to find out the current price determinants (attributes) and provide a model of analysis so
that sensible recommendations could be given. Using observation method and statistical
analysis, the research showed that overall rating and market situation of private
accommodation in Split is at the top...
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Product Authenticity in
Dubrovnik
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Monika Gamulin The purpose of this paper is to investigate the offer of local, authentic souvenirs in
Dubrovnik. The first part of the paper focuses on defining authenticity of souvenirs,
commercialization and the factors needed for authentic products according to tourists and
vendors. The second part focuses on the research that was done in 20 souvenirs shops in
Dubrovnik, Old Town. The research was done through a questionnaire in which employees,
managers and owners were analysing desires of...
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Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
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Dpora Batoš The customer satisfaction questionnaire was the most used tool to measure the satisfaction of customers in hotel industry. From the hotel’s perspective, it was important to fulfill the needs and wishes of their customers and provide them with great customer experience. This measure was used in order to improve overall service quality. This paper showed what the important elements of good questionnaires are. The analysis of questionnaires of hotels in Dubrovnik area showed lack of usage of...
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Restaurant Waste Management;
Perception of Restaurant Managers on the New Practices and Challenges
in Dubrovnik
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Nika Sarić Food waste is a recurring global issue, as it raises social, economic and financial concerns. Each
year, approximately 1.3 billion of food is wasted along the supply chain, on a global level.
Despite the significance of these problems, there was limited concern in the academic literature.
By having introduced a new waste management program in Dubrovnik, this paper focuses on
data collected from 30 restaurant mangers/owners, with the goals to explore and comprehend
their perception of...
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Rise of Anglicism in
Marketing
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Maro Knežević This paper investigates influence of the English language and globalization of world. It is
mostly focused on influence of English language on Croatian language, what Anglicism are
and if they affecting speakers attitude. The purpose of this paper is to find out what is the
public opinion about Anglicism. Method used for primary research was experiment.
Participants were asked to choose based on their personal preference to pick which of the two
advertisements that were advertising the...
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Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
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Aldina Žudjelović This paper reexamines the impact of political orientation, activism and moral attitudes on
sustainable consumption preferences in Montenegro. Questionnaire was administered in three
different Montenegrin cities, and 66 responses were collected. The results show that people who
are more liberal in their political attitudes do seem to engage in more sustainable behavior but
only of moderate form, such as socially oriented consumption that includes fair trade, boycotting
and similar...
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Scape Ghost: Creating an Authentic Restaurant Experience
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Pamina Benčić The goal of this paper was to define authentic restaurant experiences and to create a restaurant authenticity measuring model (RAMM) in order to confirm our definition and test the model’s effectiveness. 15 best (excellent) and 15 worst (terrible) TripAdvisor reviews of 20 fine-dining restaurants were read, analyzed and recorded by the author of this paper, counting 600 TripAdvisor reviews in total. Our definition of authenticity as a degree to which a restaurant matches what it says it is...
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Seasonal workforce and their intention to return
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Ivana Čuljak The purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration...
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Service Gaps and Employee Training
Fixing Luxury Experiences
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Maja Utrobičić The luxury hotel industry faces the challenge to provide excellent service experiences to its
customers. This paper aimed to identify service gaps in luxury hotels to confirm the need for
employee training. Previous studies emphasized the importance of training and development,
to arm employees with the capability to deliver excellent service in a servicescape as part of a
Gestalt configuration. To identify service gaps and the need of training, content analysis was
used as a method....
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