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PAY SATISFACTION
 IN A FAMILY OWNED HOTEL
 IN CROATIA
PAY SATISFACTION IN A FAMILY OWNED HOTEL IN CROATIA
Jelena Horvat
According to the literature and the statistics, around 80% of the businesses worldwide are family owned and run. This emphasizes the importance of employees working in those businesses to be satisfied with their overall compensation. The questionnaire measuring pay satisfaction and distributive justice was distributed to 120 hotels that are members of the National Association of Small and Family Hotels in Croatia to investigate if there are differences among employees that are family...
POSITIONING WINERIES AS A
 LUXURIOUS TOURIST DESTINATIONS
POSITIONING WINERIES AS A LUXURIOUS TOURIST DESTINATIONS
Ivan DŽakula
Main purpose of this research was to determine whether Croatian wineries have luxurious elements similar to those that exist in developed markets where luxury components have been identified. My main hypothesis was that Croatian wineries have all required resources to be on the same level as foreign wineries. What needed to be done was to collect reliable data about customer’s perception of foreign wineries and then compare it with one about domestic wineries. As it turns out, after...
Post-War Tourism in Sarajevo: Perceptions of Locals and Tourists
Post-War Tourism in Sarajevo: Perceptions of Locals and Tourists
Adela Mehić
The study researched perception of locals and tourists about post-war tourism in Sarajevo. Questions in a questionnaire were divided into three categories of overcoming post-war tourism: landscape remembrance, fading memory and replacing memory, suggested by Nicholas A Wise in 2011. Participants defined which category should be the base of tourism offer in Sarajevo. There were 60 participants in total engaged in a survey, locals and tourists that visited Sarajevo and they gave their...
Price attributes of private accommodation: The case study of Split
Price attributes of private accommodation: The case study of Split
Filip Ćavar
As the sharing economy concepts such as Airbnb are new to Split, Croatia, the market is still unsettled and how to determine the appropriate price is a question. The focus of this research was to find out the current price determinants (attributes) and provide a model of analysis so that sensible recommendations could be given. Using observation method and statistical analysis, the research showed that overall rating and market situation of private accommodation in Split is at the top...
Product Authenticity in
 Dubrovnik
Product Authenticity in Dubrovnik
Monika Gamulin
The purpose of this paper is to investigate the offer of local, authentic souvenirs in Dubrovnik. The first part of the paper focuses on defining authenticity of souvenirs, commercialization and the factors needed for authentic products according to tourists and vendors. The second part focuses on the research that was done in 20 souvenirs shops in Dubrovnik, Old Town. The research was done through a questionnaire in which employees, managers and owners were analysing desires of...
Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
Dpora Batoš
The customer satisfaction questionnaire was the most used tool to measure the satisfaction of customers in hotel industry. From the hotel’s perspective, it was important to fulfill the needs and wishes of their customers and provide them with great customer experience. This measure was used in order to improve overall service quality. This paper showed what the important elements of good questionnaires are. The analysis of questionnaires of hotels in Dubrovnik area showed lack of usage of...
Restaurant Waste Management;
 Perception of Restaurant Managers on the New Practices and Challenges
 in Dubrovnik
Restaurant Waste Management; Perception of Restaurant Managers on the New Practices and Challenges in Dubrovnik
Nika Sarić
Food waste is a recurring global issue, as it raises social, economic and financial concerns. Each year, approximately 1.3 billion of food is wasted along the supply chain, on a global level. Despite the significance of these problems, there was limited concern in the academic literature. By having introduced a new waste management program in Dubrovnik, this paper focuses on data collected from 30 restaurant mangers/owners, with the goals to explore and comprehend their perception of...
Rise of Anglicism in
 Marketing
Rise of Anglicism in Marketing
Maro Knežević
This paper investigates influence of the English language and globalization of world. It is mostly focused on influence of English language on Croatian language, what Anglicism are and if they affecting speakers attitude. The purpose of this paper is to find out what is the public opinion about Anglicism. Method used for primary research was experiment. Participants were asked to choose based on their personal preference to pick which of the two advertisements that were advertising the...
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
Aldina Žudjelović
This paper reexamines the impact of political orientation, activism and moral attitudes on sustainable consumption preferences in Montenegro. Questionnaire was administered in three different Montenegrin cities, and 66 responses were collected. The results show that people who are more liberal in their political attitudes do seem to engage in more sustainable behavior but only of moderate form, such as socially oriented consumption that includes fair trade, boycotting and similar...
Scape Ghost: Creating an Authentic Restaurant Experience
Scape Ghost: Creating an Authentic Restaurant Experience
Pamina Benčić
The goal of this paper was to define authentic restaurant experiences and to create a restaurant authenticity measuring model (RAMM) in order to confirm our definition and test the model’s effectiveness. 15 best (excellent) and 15 worst (terrible) TripAdvisor reviews of 20 fine-dining restaurants were read, analyzed and recorded by the author of this paper, counting 600 TripAdvisor reviews in total. Our definition of authenticity as a degree to which a restaurant matches what it says it is...
Seasonal workforce and their intention to return
Seasonal workforce and their intention to return
Ivana Čuljak
The purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration...
Service Gaps and Employee Training
 Fixing Luxury Experiences
Service Gaps and Employee Training Fixing Luxury Experiences
Maja Utrobičić
The luxury hotel industry faces the challenge to provide excellent service experiences to its customers. This paper aimed to identify service gaps in luxury hotels to confirm the need for employee training. Previous studies emphasized the importance of training and development, to arm employees with the capability to deliver excellent service in a servicescape as part of a Gestalt configuration. To identify service gaps and the need of training, content analysis was used as a method....

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