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Factors Impacting Consumer Decision Making In A Cinema Context
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Jasmin Šljivo This paper focuses on determining factors impacting consumer decision making in a cinema context. The literature review indicates the important factors that affect visitors decision while choosing a movie before going to cinema: marketing communication (advertising, publicity), neutral information source (film review, word of mouth), film characteristic (genre, director, remake production, country of origin, actor, adaptation works, production house, title), content (story, objectionable...
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Factors affecting students’ motivation to consider hospitality as their career choice
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Matea Butijer The purpose of this research was to measure self
efficacy, career outcomes and talent
management and their relationship with students` motivation to pursue a career in hospitality.
Research was conducte d through online form questionnaires. The results showed high level of
students’ confidence toward hospitality career and positive perception of the hospitality
industry and its career outcomes. However, talent management practices were not positively
rela ted with motivation in...
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Gamification in HR;
applicability and its importance in
recruitment and selection
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Slavica Nenadić Gamification is a growing trend in the business world, and it is transforming traditional business
operations. As our secondary research showed, gamification can be implemented in recruitment
and selection. By doing so there is a higher potential to engage and select employees that will fit
the job offered and ultimately fit in the organization as well. It can be said that gamification has
changed the perspectives of companies which are seeking the top talent and forced them to
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Gamification in trip planning mobile applications and websites: The case of TripAdvisor
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Roko Nikolić Gamification combines funware with motivational affordances to trigger behavioral outcomes.
TripAdvsior has gamified aspects of its website in order to motivate their users to engage in
active co creation of content, which is then rewarded with points and prizes. A questionnaire was
distributed to participants to measure the awareness of TripAdvisor gamification elements and
their relation to the TripAdvisor community. The research decribed in this paper indicates that
the...
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Gen Z Onboarding Experiences and Career
Intentions
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Katarina Nenadić The purpose of this study was to investigate Gen Z perception of the onboarding experience
and if the effective onboarding can positively influence affective organizational commitment,
work engagement and their intention to pursue career in the hospitality industry. Due to
hospitality’s reputation as unattractive career option for young talent, the matter of retaining
young and educated talent is becoming highly important. This study is based on data collected
from Gen Z members...
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Gender and Leadership in Tourism and Hospitality
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Filipa Korać Tourism and hospitality industry are one of the biggest industries in the world that lack women in high managerial position. Even though women are dominating in hotel workforce (55.5%), they are still lead my men. According to Moran (1992, p.476) it is well-known that women are having difficulties making their way to high managerial position. Changes have been made throughout years, slowly, but there is still a place for improvement. Croatia is one among all those countries where the...
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Green HRM and Job Pursuit Intention
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Nikolina Klešković Numerous businesses have been turning to more sustainable and responsible practices over the
years considering that environmental issues have become a primary concern worldwide. Green
human resource management is becoming an essential component of management theory and
practice that focuses on an organization's capacity to integrate environmental sustainability via
human resource management. The purpose of this research was to explore whether green
human resources practices enhance...
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Grey Companies, Green Employees: Inquiry into Green Human Resource Management
Practices in Croatia and Montenegro
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Sara Sinistaj Green Human Resource Management [GHRM] has been gaining popularity in organizations
of all sizes and industries in recent years. The reason for this stands in the fact that its practices
ensure that employees comply with environmental regulations and as a result address the
ongoing challenges of sustainability. This paper investigates whether this emerging concept is
embraced by companies in Southeast European countries and whether GHRM practices impact
employee behavior. A...
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Growth Opportunities for Three Star Hotels in Split and Dubrovnik
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Ani Martinović Increasingly competitive, with constant implementation of the new technologies and adaptation to a changing consumer need and wants, the hotel world today is transforming in a rapid change. The mid-priced hotel category was category concerned only with the basic offer and service. The mid-scale hotels of tomorrow, which are still focused on the basics, will need to differentiate. The right example is ‘Tru’ by Hilton. It is a mid-priced property developed to fill a massive void in the...
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Guerilla Marketing in Restaurant Business
Is it applicable in Dubrovnik?
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Pavo Barbir Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
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