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HOW CAN SPLIT BENEFIT FROM HOSTING SPORT EVENTS?
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Renco Burić Major sports events are a double edge sword as they produce large revenues, but can become
a liability, if the built venues are not properly used and maintained. This content analysis
study shows that Split, Croatia achieved a great success by hosting Mediterranean games in
1979 through the building of the sports and accompanying infrastructure, which has fallen
into neglect in the last few decades. The current opportunities of larger scale sports events in
Split fall mainly in the area...
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Hospitality Employees' Relations to Their Work and the Effect on Their Work Engagement
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Matea Laptalo The purpose of this research was to investigate the perceptions of Dubrovnik area hospitality
workers of their work domain and whether that impacts their levels of work engagement.
Relations to the work among people can fall under either a ‘job’, a ‘career’, or a ‘calling’
distinction. Questionnaire was administered in a paper/pencil format to be filled out by
employees of hotels, restaurants, and café bars near and within Dubrovnik Old Town and Zupa
Dubrovacka. The...
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Hospitality Students’ Expectations of Work/Life Balance in the Industry:
The Role of Gender
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Ana Moretić Work/Life balance refers to maintaining a balance between roles at work and in personal life.
Previous research has shown that the hospitality industry has high turnover rates, that more
women than me leave the industry, and that work/life balance is one of the factors which
influences employee satisfaction, performance, and overall intent to leave. This paper
investigated gender differences in perceptions and expectations of hospitality students
regarding the importance of work/life...
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Hospitality and Tourism Management, Rochester Institute of Technology Croatia
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Jelena Koprčina The purpose of this study was to see how people react to shocking advertising by looking at
their attitudes and memory recall. The outcomes of the study indicate that shock advertising
may not be an effective marketing strategy, at least not for the brands shown in the adverts used
for this study. This research underlines the importance of understanding the potential
implications of utilizing shock advertising and advises marketers to carefully evaluate the
appropriateness of this type...
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Hotel Managers’ Perception (in Croatia and Montenegro) Towards the
Adoption of Robots
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Samira Pereziq As technology is constantly advancing, robots are becoming more common in hotels as a way
to improve efficiency, enhance guests’ experience, and reduce costs. However, hotel
managers in Croatia and Montenegro regardless of being aware of these advantages that
robots may bring in the hotel industry, they seem not to be positive about robot
implementation. This research has investigated the factors that influence hotel managers’
perception towards the use of robots in hotels in...
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Hotel Repeat Guest Delight
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Ana Žaja Hotel guest delight is an essential component in the hospitality industry since it leads to a
greater hotel success. This research was conducted to determine what specific hotel
experience attributes have the ability to delight guests on their repeat stay at the hotel.
Hundred and seven participants from various demographic groups were surveyed based on
the customer delight typology, while descriptive statistics and Wilcoxon one tailed signed
rank test were used in analysis. The...
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Hotels in Dubrovnik –
Attracting Millennials Using Social Media Marketing
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Ema Počuča Nowadays hotels are using social media marketing in order to attract their guests and engage
with them. Since millennial generation is starting their work life, soon enough, they will be
the ones with the most money to spend on travelling and accommodation. As a tech-savvy
generation, social media marketing is a way to get to them and an opportunity, hotels should
pay attention to. This research investigated to what degree are hotels in Dubrovnik region,
positioning themselves in terms...
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How Do Influencers Influence Millennials’ Travel Decisions?
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Karla Golemac The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The...
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How wine education can improve revenue in Dubrovnik restaurants?
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Ivo Bulic The aim of this research was to get a more profound understanding of the level of wine
education in Dubrovnik restaurants and how education can be upgraded to boost revenue
through wine sales. The literature review supported the initial idea that wine education does
have a positive impact on revenue in restaurants. The most important findings were related to
wine sales impacts on restaurant revenue, guest’s risk perception and methods to reduce risk,
wine education outcomes and...
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Humans: Are we rational or emotional first?
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Josipa Buble ABSTRACT
The purpose of this study is to find the correlation between the level of Emotional
Intelligence, Job Performance and Job Satisfaction among hospitality professionals. This
paper investigated the employee’s stress management, ability to deal with pressure and how
they behave in front of unpleasant guests. The sample of this study consisted of 21
participants divided into three groups: students, hotel employees and tourism professionals.
The research method was questionnaire...
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IDENTIFYING THE CHANGING ROLES
OF THE HOTEL CONCIERGE IN
CROATIA
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Ora Ivanišević Concierge services are a unique manner of contact between a guest and the hotel. Their
services exceed what is considered to be within their hospitality roles (reservations, booking
trips, personalized service...), and they are challenged by the emergence of new technological
advancements. 20 Croatian concierges were surveyed, in selected 4-and 5-star hotels across
Croatia. Questionnaire measured the overall perception of the participants with the level of
agreement to the questions...
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IMPROVING EMPLOYEE RETENTION RATES IN CRUISE INDUSTRY BY ASSESSING LIVING AND WORKING CONDITIONS
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Maria Dolores Scherbl One of the biggest challenges the cruise line industry is facing today is long-term retention of employees. High turnovers rates have impact on crew and the safety of vessels, considering the fact that the cruise industry has average turnover rates between 25% and 35% (Bhattacharya, 2015).But, how exactly are cruise line companies addressing this issue properly if employees are still treated unfairly and there is little concern for their well-being? It raises ethical, cultural and social...
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