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RURAL TOURISM IN KONAVLE
RURAL TOURISM IN KONAVLE
Ivo Mostahinic
The importance of developing sustainable tourism in Konavle by implementing rural tourism. Considering that Konavle as a touristic destination posses all supporting activities for the development of rural tourism. The purpose of this research paper investigates is how could rural tourism be developed in Konavle. A questionnaire was distributed online to all 27 OPG owners in Konavle to see how much they are familiar with the concept of rural tourism and would they be interested in...
Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
Dpora Batoš
The customer satisfaction questionnaire was the most used tool to measure the satisfaction of customers in hotel industry. From the hotel’s perspective, it was important to fulfill the needs and wishes of their customers and provide them with great customer experience. This measure was used in order to improve overall service quality. This paper showed what the important elements of good questionnaires are. The analysis of questionnaires of hotels in Dubrovnik area showed lack of usage of...
Religiosity during the Covid-19 Pandemic among the Ex-Yugoslavian countries
Religiosity during the Covid-19 Pandemic among the Ex-Yugoslavian countries
Vedran Bozinovic
Throughout history, a common phenomenon during times of drastic and unpredictable catastrophes is that people turned to religion. This is called religious coping. The case is the same during the Covid pandemic as several studies have been conducted in Europe that prove this hypothesis. The same question was posed for the Balkan area and the Ex-Yugoslavian countries. A survey was distributed with 396 responses from these countries. The number of people that actively prayed was...
Restaurant Waste Management;
 Perception of Restaurant Managers on the New Practices and Challenges
 in Dubrovnik
Restaurant Waste Management; Perception of Restaurant Managers on the New Practices and Challenges in Dubrovnik
Nika Sarić
Food waste is a recurring global issue, as it raises social, economic and financial concerns. Each year, approximately 1.3 billion of food is wasted along the supply chain, on a global level. Despite the significance of these problems, there was limited concern in the academic literature. By having introduced a new waste management program in Dubrovnik, this paper focuses on data collected from 30 restaurant mangers/owners, with the goals to explore and comprehend their perception of...
Rise of Anglicism in
 Marketing
Rise of Anglicism in Marketing
Maro Knežević
This paper investigates influence of the English language and globalization of world. It is mostly focused on influence of English language on Croatian language, what Anglicism are and if they affecting speakers attitude. The purpose of this paper is to find out what is the public opinion about Anglicism. Method used for primary research was experiment. Participants were asked to choose based on their personal preference to pick which of the two advertisements that were advertising the...
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
Aldina Žudjelović
This paper reexamines the impact of political orientation, activism and moral attitudes on sustainable consumption preferences in Montenegro. Questionnaire was administered in three different Montenegrin cities, and 66 responses were collected. The results show that people who are more liberal in their political attitudes do seem to engage in more sustainable behavior but only of moderate form, such as socially oriented consumption that includes fair trade, boycotting and similar...
Scape Ghost: Creating an Authentic Restaurant Experience
Scape Ghost: Creating an Authentic Restaurant Experience
Pamina Benčić
The goal of this paper was to define authentic restaurant experiences and to create a restaurant authenticity measuring model (RAMM) in order to confirm our definition and test the model’s effectiveness. 15 best (excellent) and 15 worst (terrible) TripAdvisor reviews of 20 fine-dining restaurants were read, analyzed and recorded by the author of this paper, counting 600 TripAdvisor reviews in total. Our definition of authenticity as a degree to which a restaurant matches what it says it is...
Seasonal workforce and their intention to return
Seasonal workforce and their intention to return
Ivana Čuljak
The purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration...
Service Failures in Five-Star Hotels in Dubrovnik – Neretva and Istria 
 Counties
Service Failures in Five-Star Hotels in Dubrovnik – Neretva and Istria Counties
Ante Cvitković
The goal of this research was to identify key categories of customer complaints in five-star hotels. Qualitative analysis, in this instance content analysis was used to discover imperfect service areas. This research aimed at analyzing the content of online customer feedback focusing on five–star hotels in Croatia. By analyzing 244 customer reviews in 18 five-star hotels in Dubrovnik-Neretva and Istria counties, patterns in service gaps were identified, including rudeness,...
Service Gaps and Employee Training
 Fixing Luxury Experiences
Service Gaps and Employee Training Fixing Luxury Experiences
Maja Utrobičić
The luxury hotel industry faces the challenge to provide excellent service experiences to its customers. This paper aimed to identify service gaps in luxury hotels to confirm the need for employee training. Previous studies emphasized the importance of training and development, to arm employees with the capability to deliver excellent service in a servicescape as part of a Gestalt configuration. To identify service gaps and the need of training, content analysis was used as a method....
Smart Casual Restaurant Concept
 Split Smart Casual Restaurants: Are We Doing The Real Thing?
Smart Casual Restaurant Concept Split Smart Casual Restaurants: Are We Doing The Real Thing?
Marko Pavković
Smart casual restaurant concept is business approach that combines top quality products with casual atmosphere. It is one of the top growing trends, closely connected with service co-creation and authenticity. This paper investigates in what measure and how successfully do top ranked restaurants is Split apply the concept. To determine the answer, 50 restaurants were observed on TripAdvisor. Data was collected based upon customer reviews and photos. Results showed that 30% of examined...
So you bought your diploma?
 Private education in Croatia in the context of
 post-communism
So you bought your diploma? Private education in Croatia in the context of post-communism
Mario Uroš
Following the Homeland War and fall of the communist regime new private higher education institutions sprouted along Croatia and Eastern Europe. While accepted by governments in their inception and often incentivized in their establishment they are yet to be completely accepted by the public. In order to better understand their struggle for legitimacy a survey was issued to the Croatian public to learn what does it seek in a 'good university'. The Kano model was used to survey 67 ...

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