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RURAL TOURISM IN KONAVLE
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Ivo Mostahinic The importance of developing sustainable tourism in Konavle by implementing rural tourism.
Considering that Konavle as a touristic destination posses all supporting activities for the
development of rural tourism. The purpose of this research paper investigates is how could rural
tourism be developed in Konavle. A questionnaire was distributed online to all 27 OPG owners
in Konavle to see how much they are familiar with the concept of rural tourism and would they
be interested in...
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Reliability and validity of customer satisfaction questionnaires in hotels in Dubrovnik area
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Dpora Batoš The customer satisfaction questionnaire was the most used tool to measure the satisfaction of customers in hotel industry. From the hotel’s perspective, it was important to fulfill the needs and wishes of their customers and provide them with great customer experience. This measure was used in order to improve overall service quality. This paper showed what the important elements of good questionnaires are. The analysis of questionnaires of hotels in Dubrovnik area showed lack of usage of...
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Religiosity during the Covid-19 Pandemic among the Ex-Yugoslavian countries
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Vedran Bozinovic Throughout history, a common phenomenon during times of drastic and unpredictable
catastrophes is that people turned to religion. This is called religious coping. The case is the same
during the Covid pandemic as several studies have been conducted in Europe that prove this
hypothesis. The same question was posed for the Balkan area and the Ex-Yugoslavian countries.
A survey was distributed with 396 responses from these countries. The number of people that
actively prayed was...
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Restaurant Waste Management;
Perception of Restaurant Managers on the New Practices and Challenges
in Dubrovnik
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Nika Sarić Food waste is a recurring global issue, as it raises social, economic and financial concerns. Each
year, approximately 1.3 billion of food is wasted along the supply chain, on a global level.
Despite the significance of these problems, there was limited concern in the academic literature.
By having introduced a new waste management program in Dubrovnik, this paper focuses on
data collected from 30 restaurant mangers/owners, with the goals to explore and comprehend
their perception of...
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Rise of Anglicism in
Marketing
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Maro Knežević This paper investigates influence of the English language and globalization of world. It is
mostly focused on influence of English language on Croatian language, what Anglicism are
and if they affecting speakers attitude. The purpose of this paper is to find out what is the
public opinion about Anglicism. Method used for primary research was experiment.
Participants were asked to choose based on their personal preference to pick which of the two
advertisements that were advertising the...
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Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
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Aldina Žudjelović This paper reexamines the impact of political orientation, activism and moral attitudes on
sustainable consumption preferences in Montenegro. Questionnaire was administered in three
different Montenegrin cities, and 66 responses were collected. The results show that people who
are more liberal in their political attitudes do seem to engage in more sustainable behavior but
only of moderate form, such as socially oriented consumption that includes fair trade, boycotting
and similar...
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Scape Ghost: Creating an Authentic Restaurant Experience
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Pamina Benčić The goal of this paper was to define authentic restaurant experiences and to create a restaurant authenticity measuring model (RAMM) in order to confirm our definition and test the model’s effectiveness. 15 best (excellent) and 15 worst (terrible) TripAdvisor reviews of 20 fine-dining restaurants were read, analyzed and recorded by the author of this paper, counting 600 TripAdvisor reviews in total. Our definition of authenticity as a degree to which a restaurant matches what it says it is...
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Seasonal workforce and their intention to return
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Ivana Čuljak The purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration...
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Service Failures in Five-Star Hotels in Dubrovnik – Neretva and Istria
Counties
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Ante Cvitković The goal of this research was to identify key categories of customer complaints in five-star hotels.
Qualitative analysis, in this instance content analysis was used to discover imperfect service areas.
This research aimed at analyzing the content of online customer feedback focusing on five–star
hotels in Croatia. By analyzing 244 customer reviews in 18 five-star hotels in Dubrovnik-Neretva
and Istria counties, patterns in service gaps were identified, including rudeness,...
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Service Gaps and Employee Training
Fixing Luxury Experiences
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Maja Utrobičić The luxury hotel industry faces the challenge to provide excellent service experiences to its
customers. This paper aimed to identify service gaps in luxury hotels to confirm the need for
employee training. Previous studies emphasized the importance of training and development,
to arm employees with the capability to deliver excellent service in a servicescape as part of a
Gestalt configuration. To identify service gaps and the need of training, content analysis was
used as a method....
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Smart Casual Restaurant Concept
Split Smart Casual Restaurants: Are We Doing The Real Thing?
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Marko Pavković Smart casual restaurant concept is business approach that combines top quality products with
casual atmosphere. It is one of the top growing trends, closely connected with service co-creation
and authenticity. This paper investigates in what measure and how successfully do top ranked
restaurants is Split apply the concept. To determine the answer, 50 restaurants were observed on
TripAdvisor. Data was collected based upon customer reviews and photos. Results showed that
30% of examined...
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So you bought your diploma?
Private education in Croatia in the context of
post-communism
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Mario Uroš Following the Homeland War and fall of the communist regime new private higher education
institutions sprouted along Croatia and Eastern Europe. While accepted by governments in their
inception and often incentivized in their establishment they are yet to be completely accepted by the
public. In order to better understand their struggle for legitimacy a survey was issued to the Croatian
public to learn what does it seek in a 'good university'. The Kano model was used to survey 67
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