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International Branding and Product Distribution of Croatian
Extra Virgin Olive Oil
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Matia Simon Červar The literature review showed that olive oil has been part of the Mediterranean civilization since
before recorded history.
The olive grove has traditionally been a Mediterranean crop whose production of olives has been
dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean
diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was
to determine how to build up the awareness of Croatian olive oil in the US...
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Is Technology Stealing Our Jobs?
The Impact of the Fourth Industrial Revolution on the Hotel
Industry Workforce
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Andrea Kecić The recent technological advancements have had everyone in awe of the fast development and
benefits they bring along. However, they have also started a heated conversation among scholars,
companies and employees who are concerned about what changes this Fourth Industrial
Revolution is going to bring, and how it will affect the workplace. Through examining the history
of automation, existing HR challenges in the modern era, current technological implementation
and the skill demand in...
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KOTOR’S JOURNEY FROM
MASS TO LUXURY
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Uroš Čikić Kotor, Montenegro, aspires to transition from mass to luxury tourism to ensure sustainable
economic and environmental futures while contending with the challenges of rising cruise
tourism. This study investigates the strategies employed by local restaurant and apartment
owners as they navigate these aspirations. Utilizing a quantitative approach, the research
surveyed 23 business owners to understand their competitive strategies amidst ongoing shifts in
tourism demand. Results reveal a...
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Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
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Anamaria Andričić This paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with.
This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity...
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Key Factors Influencing Employee Retention and Motivation in the Hospitality Industry
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Đivo Masar The goal of this research was to test if monetary incentives are the best way to motivate people
in Dubrovnik, whether they would perform better and be more satisfied with their work if
money was given as a reward. In order to test this the experimenter used a modified
experiment preformed by Dan Pink in order to design the experiment suitable in this scenario.
Results of the experiment have shown that despite money seeming to be a good motivator
certain unseen factors proved to be more...
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LABOR MARKET AND HR CHALLENGES IN
NAUTICAL TOURISM
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Marija Knego Croatia is well known for its numerous natural beauties and tourists coming to have
summer vacations at the Adriatic coast. Croatia, together with Greece is a leader in the charter
domain, therefore it is important for both countries to stay competitive in the market.
Due to high seasonality in Croatia, it is difficult for most service providers to find quality
employees, therefore this research investigates the HR challenges in charter companies of
nautical tourism. An online...
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Leadership and Culture:
Exploratory Study on the Perception of Leadership Among Montenegrin and Turkish Hospitality Employees
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Anđela Ivanović This paper focused on employee preferences in the Turkish and Montenegrin cultures, by analyzing the connection of leadership philosophies and norms of culture. For the purpose of obtaining insight into the relationship of leadership and organizational culture to practices of leadership, as well as how they have an effect on employee workplace stress minimization and enhancement of work efficiency, the impact of leadership styles and culture on employee preferences was explored. The idea of...
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Leading Across Generations: Leveraging the VABES
Model for Effective Leadership
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Nikolina Jerkić This research explores the differences in behavior among three generations in the workplace:
Generation X, Generation Y and Generation Z. The research goes beyond observing visible
behavior in the workplace. It explores unique values, assumptions, beliefs and expectations that
are developed during the upbringing and in the environment these generations were born in. This
approach allows more comprehensive insight of how generational differences manifest in the
workplace, and provides...
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Lesson Learned: The Success Story of Zagreb Christmas Market! How Can We Make It
Sustainable?
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Marko Sporiš This paper summarizes the challenges of making special event tourism sustainable. The
importance of special events tourism has already been proven by numerous authors, yet
without clear instruction on how to convert them into sustainable. The research has proven
that specific factors such as price or location could affect the creation of loyal customers.
Therefore, an inquiry about Zagreb market segments has been analyzed through the online
observation technique. Further, this paper...
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Light Design practices in Dubrovnik Restaurants
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Dino Novak The goal of this research was to determine what are some of the practices when it comes to light
design in Dubrovnik Based restaurants. Observation method was used as part of this project in
order to create a matrix of different value which was later used as a primary tool for developing
results. Restaurants were categorized into three different categories, fine dining restaurants,
casual dining restaurants, and modern fast food restaurants in order to be able to compare
observed data...
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Logistics and Supply Chain for Dubrovnik Restaurants
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Filip Baković Aim of this study is to show the importance of the supply chain for Dubrovnik restaurants but
also to point out some potential problems that can occur and that are happening during the
transportation of the food and beverage. During the season there is a huge demand all over the
country and it is important to have good chain of supply to make sure that the restaurant will get
their food and beverage in time. Because of that the purpose of this paper is to understand the
function...
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