With the rise in social media popularity travelers are keen on posting travel experiences through their social media profiles. Typically, the traditional platforms such as TripAdvisor and Expedia serve as reliable online travel review platforms for travelers to share their opinions, trip activities and overall experience at a destination. Textual reviews have helped future travelers to become informed about the destination and facilitated researchers to determine the travelers’ perception and satisfaction. However, the video travel reviews bring a whole new dynamic in online travel reviews. Furthermore, social media platforms provide travelers with opportunities to both review and create reliable and useful travel related content. The results of our study show the discrepancies and similarities between three social media platforms: YouTube, Instagram, TikTok. The total of 120 videos were analyzed in a mixed comparative content analysis method in determining the differences and commonalities between the selected platforms. The qualitative results indicate the identified attribute categories in 120 analyzed videos across platforms, meanwhile the results with statistical differences and similarities are discussed.