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CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
2020. urn:nbn:hr:229:783359
Šabić, Antonela
RIT Croatia

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Šabić, A. (2020). CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, A. (2020). 'CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK', Završni rad, RIT Croatia, citirano: 15.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić A. CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 15.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:783359

A. Šabić, "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:783359

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Podaci o radu
NaslovCROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
AutorAntonela Šabić
MentorMilena Kužnin (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-05-25, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
The purpose of this paper was to define different strategies in marketing in order to better understand the factors that influence customers to make decisions about the choice of a certain restaurant. The paper focused on the comparison between American vs. Croatian-based Millennials. A 5-point Likert scale questionnaire was distributed in an attempt to define various factors that influenced their decisions when choosing a restaurant. The research results revealed that even though Dubrovnik Millennials do not have the same eating habits as American Millennials nor do they attribute the same level of importance when it comes to their eating habits, a common factor was the similarity in their use of social media when researching a restaurant.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:783359
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-06-30 11:07:00