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Bridezilla does not live here anymore
Attitudes of Croatian millennials towards wedding planning services
2018. urn:nbn:hr:229:952569
Baričević, Jelena
RIT Croatia

Citirajte ovaj rad

Baričević, J. (2018). Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, Jelena. "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević, J. (2018). 'Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services', Završni rad, RIT Croatia, citirano: 04.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:952569

Baričević J. Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services [Završni rad]. Dubrovnik: RIT Croatia; 2018 [pristupljeno 04.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:952569

J. Baričević, "Bridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services", Završni rad, RIT Croatia, Dubrovnik, 2018. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:952569

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:952569
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Podaci o radu
NaslovBridezilla does not live here anymore : Attitudes of Croatian millennials towards wedding planning services
AutorJelena Baričević
MentorMilena Kužnin (mentor)
Član povjerenstvaRebecca Charry (predsjednik povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2018-05-02, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Organizacija i menadžment
Sažetak
ABSTRACT The research focused on expectations of Croatian millennial brides towards wedding planning services. It was investigated what do millennial brides expect to be delivered from wedding planning agencies and what are their expectations when seeing themselves as future brides. Out of 178 questionnaire participants, results showed how older millennials do not expect a strong relationship with their wedding planner. The research also showed how more educated millennials view the relationship with their wedding planner more realistically then less educated millennials. What they all have in common is the importance of reliability as the most important feature pertaining to the wedding planning agency and the service they offer. It has been proven that reliability is the number one by importance between five dimensions within the SERVQUAL method and how customers identify their brand loyalty to companies through the common shared values. For future research it is advised to measure perceptions of married women who have already experienced the relationship with the wedding planning agency.
Ključne riječi
Jezikhrvatski
URN:NBNurn:nbn:hr:229:952569
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2018-06-08 12:47:14