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završni rad
Understanding restaurateurs’ wine list design strategies in Croatian restaurants
2020. urn:nbn:hr:229:347869
Knežević, Petra
RIT Croatia

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Knežević, P. (2020). Understanding restaurateurs’ wine list design strategies in Croatian restaurants (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, Petra. "Understanding restaurateurs’ wine list design strategies in Croatian restaurants." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, Petra. "Understanding restaurateurs’ wine list design strategies in Croatian restaurants." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević, P. (2020). 'Understanding restaurateurs’ wine list design strategies in Croatian restaurants', Završni rad, RIT Croatia, citirano: 21.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:347869

Knežević P. Understanding restaurateurs’ wine list design strategies in Croatian restaurants [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 21.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:347869

P. Knežević, "Understanding restaurateurs’ wine list design strategies in Croatian restaurants", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:347869

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:347869
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Podaci o radu
NaslovUnderstanding restaurateurs’ wine list design strategies in Croatian restaurants
AutorPetra Knežević
MentorDomagoj Nikolić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-04-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
The aim of this research was to get an understanding of restaurateurs’ strategies when choosing wines to be offered on wine lists in Croatia, namely in Dalmatian restaurants of Dubrovnik and Split. Since similar studies have been done in France, Australia, the US, and China, the main idea was to compare those findings with the situation in Croatia. The results of the quantitative best-worst research study that included 110 restaurants in Dubrovnik and Split, showed that restaurant owners in Croatia have a set of strategies in mind when designing their wine lists including: ‘high reputation brand’, ‘tastes good’, and ‘preference for local wine’.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:347869
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-03 08:38:53