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How Do Influencers Influence Millennials’ Travel Decisions?
2020. urn:nbn:hr:229:518926
Golemac, Karla
RIT Croatia

Citirajte ovaj rad

Golemac, K. (2020). How Do Influencers Influence Millennials’ Travel Decisions? (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac, K. (2020). 'How Do Influencers Influence Millennials’ Travel Decisions?', Završni rad, RIT Croatia, citirano: 21.03.2025., https://urn.nsk.hr/urn:nbn:hr:229:518926

Golemac K. How Do Influencers Influence Millennials’ Travel Decisions? [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 21.03.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:518926

K. Golemac, "How Do Influencers Influence Millennials’ Travel Decisions?", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:518926

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:518926
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Podaci o radu
NaslovHow Do Influencers Influence Millennials’ Travel Decisions?
AutorKarla Golemac
MentorBarbara Perić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-04-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The purpose of this research is to investigate the connection between influencer marketing and millennial’s Travel Decision Making Process. A survey was selected for the research method and was distributed via e-mail to all students of RIT Croatia, on both campuses. Between March 27 and April 10 of 2020, 133 respondents answered survey questions.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:518926
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-03 10:19:42