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Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
2020. urn:nbn:hr:229:652161
Barbir, Pavo
RIT Croatia

Citirajte ovaj rad

Barbir, P. (2020). Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, Pavo. "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir, P. (2020). 'Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?', Završni rad, RIT Croatia, citirano: 15.02.2025., https://urn.nsk.hr/urn:nbn:hr:229:652161

Barbir P. Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik? [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 15.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:652161

P. Barbir, "Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:652161

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:652161
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Podaci o radu
NaslovGuerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
AutorPavo Barbir
MentorZrinka Friganović Sain (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-04-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018).
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:652161
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-03 13:01:45