prikaz prve stranice dokumenta Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
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Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
2020. urn:nbn:hr:229:507795
Andričić, Anamaria
RIT Croatia

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Andričić, A. (2020). Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, Anamaria. "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, Anamaria. "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands." Završni rad, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, A. (2020). 'Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands', Završni rad, RIT Croatia, citirano: 06.12.2024., https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić A. Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands [Završni rad]. Dubrovnik: RIT Croatia; 2020 [pristupljeno 06.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:507795

A. Andričić, "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands", Završni rad, RIT Croatia, Dubrovnik, 2020. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:507795

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:507795
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Podaci o radu
NaslovKey Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
AutorAnamaria Andričić
MentorVanda Bazdan (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2020-04-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
This paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with. This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity and different types of content, were connected to reliability and influence levels. Moreover, this paper investigated the spread of influencers online, especially on Instagram. Keywords: Instagram, influencers, influence, reliability, reach, integrity, brands.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:507795
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2020-07-13 13:18:13