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Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury
2021. urn:nbn:hr:229:248504
Andrijašević, Nera
RIT Croatia

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Andrijašević, N. (2021). Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, Nera. "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, Nera. "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, N. (2021). 'Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury', Završni rad, RIT Croatia, citirano: 04.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević N. Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury [Završni rad]. Dubrovnik: RIT Croatia; 2021 [pristupljeno 04.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:248504

N. Andrijašević, "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury", Završni rad, RIT Croatia, Dubrovnik, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:248504

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Podaci o radu
NaslovPersonalization and Authenticity: Hospitality Strategies for a New Definition of Luxury
AutorNera Andrijašević
MentorDomagoj Nikolić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2021-05-23, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Since luxury is the fastest growing travel segment, it is important to look into the main drivers of this trend. Luxury is changing its definition with changes in lifestyles of luxury traveler. One of the most important trends is the shift from conspicuous to inconspicuous consumption. In the ten previously recorded interviews with luxury hospitality leaders, which were analyzed with deductive coding, six main themes were identified: personalization, high-tech/high-touch, F&B, sustainability, HR, and health & wellness. The findings suggest that the heart of luxury hospitality operations are personalized experiences and relationships that brands establish with the guest.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:248504
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-07-01 13:06:20