prikaz prve stranice dokumenta The value of personalization of guest experience in upscale hotels
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završni rad
The value of personalization of guest experience in upscale hotels
2021. urn:nbn:hr:229:466464
Mitrović, Andrea
RIT Croatia

Citirajte ovaj rad

Mitrović, A. (2021). The value of personalization of guest experience in upscale hotels (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, Andrea. "The value of personalization of guest experience in upscale hotels." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, Andrea. "The value of personalization of guest experience in upscale hotels." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, A. (2021). 'The value of personalization of guest experience in upscale hotels', Završni rad, RIT Croatia, citirano: 21.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović A. The value of personalization of guest experience in upscale hotels [Završni rad]. Dubrovnik: RIT Croatia; 2021 [pristupljeno 21.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:466464

A. Mitrović, "The value of personalization of guest experience in upscale hotels", Završni rad, RIT Croatia, Dubrovnik, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:466464

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:466464
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Podaci o radu
NaslovThe value of personalization of guest experience in upscale hotels
AutorAndrea Mitrović
MentorDomagoj Nikolić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2021-04-23, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
This research project aspired to establish whether Dubrovnik upmarket hotels delight their guests, and their rates are affected with that type of offer. TripAdvisor profiles of 15 Dubrovnik hotels were examined delight parameters and hotel rates. The descriptive statistics and linlog regression analysis showed that the observed hotels provide guest satisfaction, but fall short of delighting their guests. Personalization of guest experiences and guest delight should be more in the focus of the hotels because it would inspire repeated business and improve revenues. This is particularly important during the Covid-19 pandemic characterized by the diminishing demand and rates.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:466464
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-07-29 11:49:20