prikaz prve stranice dokumenta International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
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završni rad
International Branding and Product Distribution of Croatian Extra Virgin Olive Oil
2018. urn:nbn:hr:229:135122
Červar, Matia Simon
RIT Croatia

Citirajte ovaj rad

Červar, M. S. (2018). International Branding and Product Distribution of Croatian Extra Virgin Olive Oil (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, Matia Simon. "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar, M. S. (2018). 'International Branding and Product Distribution of Croatian Extra Virgin Olive Oil', Završni rad, RIT Croatia, citirano: 06.12.2024., https://urn.nsk.hr/urn:nbn:hr:229:135122

Červar MS. International Branding and Product Distribution of Croatian Extra Virgin Olive Oil [Završni rad]. Dubrovnik: RIT Croatia; 2018 [pristupljeno 06.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:135122

M. S. Červar, "International Branding and Product Distribution of Croatian Extra Virgin Olive Oil", Završni rad, RIT Croatia, Dubrovnik, 2018. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:135122

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:135122
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Podaci o radu
NaslovInternational Branding and Product Distribution of Croatian Extra Virgin Olive Oil
AutorMatia Simon Červar
MentorKevin Walker (mentor)
Član povjerenstvaRebecca Charry (predsjednik povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2018-05-03, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
The literature review showed that olive oil has been part of the Mediterranean civilization since before recorded history. The olive grove has traditionally been a Mediterranean crop whose production of olives has been dedicated, for the most part, to the production of olive oil, a basic product of the Mediterranean diet. The major European producers are Spain, Italy, and Greece. The purpose of this study was to determine how to build up the awareness of Croatian olive oil in the US market and the general awareness of olive oil in the American market. A survey was used to collect data online from 113 American participants. The results of the study indicated that majority of participant are consumers of olive oil and have uncertainty toward the health benefits of olive oil. Regarding the general aspect of olive oil consumption, participants are mostly influence by doctors, family members and closest friends when choosing to purchase olive oil. However, American participants were separated in half by the awareness of Croatian as olive oil producer and majority is willing to purchase Croatian olive oil.
Ključne riječi
Jezikhrvatski
URN:NBNurn:nbn:hr:229:135122
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2018-07-03 09:25:57