prikaz prve stranice dokumenta Digital day in life: Differences between generations X, Y and Z in the use of social media
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završni rad
Digital day in life: Differences between generations X, Y and Z in the use of social media
2021. urn:nbn:hr:229:979583
Omeragić, Irma
RIT Croatia

Citirajte ovaj rad

Omeragić, I. (2021). Digital day in life: Differences between generations X, Y and Z in the use of social media (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, Irma. "Digital day in life: Differences between generations X, Y and Z in the use of social media." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, Irma. "Digital day in life: Differences between generations X, Y and Z in the use of social media." Završni rad, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, I. (2021). 'Digital day in life: Differences between generations X, Y and Z in the use of social media', Završni rad, RIT Croatia, citirano: 06.12.2024., https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić I. Digital day in life: Differences between generations X, Y and Z in the use of social media [Završni rad]. Dubrovnik: RIT Croatia; 2021 [pristupljeno 06.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:979583

I. Omeragić, "Digital day in life: Differences between generations X, Y and Z in the use of social media", Završni rad, RIT Croatia, Dubrovnik, 2021. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:979583

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Podaci o radu
NaslovDigital day in life: Differences between generations X, Y and Z in the use of social media
AutorIrma Omeragić
MentorVanda Bazdan (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2021-04-24, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Access to high-speed internet and constant change of technology made social media platforms one of the main sources of entertainment among generations. This paper profiled and compared three different social generations - X, Y and Z - in terms of their daily digital lives. The research was conducted through a diary method where participants of generation X, Y and Z were requested to record every social media activity for one day. The results of the research shown that generation Z is leading in every activity that is being performed on social media, from consumption to participation to production. Additionally, the results have shown that certain social media platform attract different generation. This paper suggests that this can be a beneficial information for business on where to attract certain generation target group and how segmentation of customers can help with creating specific marketing strategy.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:979583
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2021-07-29 13:18:36