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The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO
2022. urn:nbn:hr:229:052724
Krivokapić, Gordan
RIT Croatia

Citirajte ovaj rad

Krivokapić, G. (2022). The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, Gordan. "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO." Završni rad, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, Gordan. "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO." Završni rad, RIT Croatia, 2022. https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić, G. (2022). 'The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO', Završni rad, RIT Croatia, citirano: 04.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:052724

Krivokapić G. The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO [Završni rad]. Dubrovnik: RIT Croatia; 2022 [pristupljeno 04.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:052724

G. Krivokapić, "The Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO", Završni rad, RIT Croatia, Dubrovnik, 2022. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:052724

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Podaci o radu
NaslovThe Applicability of Sensoryscape Dynamics Model to Attract and Retain Spectators on the Matchday: A Case Study of VK Jug Dubrovnik AO
AutorGordan Krivokapić
MentorZrinka Friganović Sain (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2022-04-29, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Since its beginnings, sport and sports activities have been largely explored, most assuredly because of wide spectrum of benefits they provided to humankind. The sport industry has clearly changed in time, due to social and technological development, but it has not lost its primary aim: to satisfy the needs of different levels of society. Nowadays, more than two thousand years after the first Olympic games were held, sport has been primarily seen and researched as a global social phenomenon and as a platform for resolving numerous social issues and its impact on the society is without any doubt enormous. This paper explores the application of Sensoryscape Model in order to identify possible strategies to attract more spectators and enhance the experience of fans of ‘VK Jug Dubrovnik AO’ on matchdays. The data was collected using double-language questionnaire (English and Croatian) which was designed to analyze the level of satisfaction of the fans with the Sensoryscape senses, entertainment program, F&B products, and the quality of the water polo team roster. The results obtained show that in the areas researched even minor investments could lead to major improvement of the overall satisfaction of fans and suggested other potential areas of improvement for the club and for the city of Dubrovnik
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:052724
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2022-05-18 07:45:05