prikaz prve stranice dokumenta The impact of artificial intelligence on customer experience in hotels
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završni rad
The impact of artificial intelligence on customer experience in hotels
2023. urn:nbn:hr:229:406933
Brekalo, Luka
RIT Croatia

Citirajte ovaj rad

Brekalo, L. (2023). The impact of artificial intelligence on customer experience in hotels (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, Luka. "The impact of artificial intelligence on customer experience in hotels." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, Luka. "The impact of artificial intelligence on customer experience in hotels." Završni rad, RIT Croatia, 2023. https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo, L. (2023). 'The impact of artificial intelligence on customer experience in hotels', Završni rad, RIT Croatia, citirano: 03.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:406933

Brekalo L. The impact of artificial intelligence on customer experience in hotels [Završni rad]. Dubrovnik: RIT Croatia; 2023 [pristupljeno 03.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:406933

L. Brekalo, "The impact of artificial intelligence on customer experience in hotels", Završni rad, RIT Croatia, Dubrovnik, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:406933

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:406933
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Podaci o radu
NaslovThe impact of artificial intelligence on customer experience in hotels
AutorLuka Brekalo
MentorKevin Walker (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2023-04-29, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
With the ever so growing use of artificial intelligence technologies in the lodging industry, there is a rising interest in understanding how it affects customer experience. Marriot Hotels are the leading brand of hotels that have already implied artificial technologies in their business. This research paper is trying to comprehend the impact on customer experiences in hotels, focusing on Voice Assistants, Smart Mirrors and Chatbots. According to the findings, only a very small fraction of participants has used artificial intelligence technology in hotels. A Google form survey was used to gather all required information. A total of sixty-nine participants have partaken in this survey. The results suggest that interest in artificial intelligence is generally prevalent. Out of sixty-nine, forty-five participants have not encountered any of the mentioned artificial intelligence technologies. Yet the results indicate that participants would like to see Voice Assistants and Smart Mirrors implemented in the future.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:406933
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-05-22 08:54:27