Human beings send important information about our identity by the way we dress, often announcing who we believe we are, or, who we hope to become, sending in this way a specific message to the world around us. While it is true that with our daily attire, we send a specific message to the world around us about our inner being and our personal aspirations, it is also true that dressing in proper business attire demonstrates another important aspect of our identity and sends another important message. Sending that message is equally important in a professional world, since dressing properly, in accordance with the expectations of the job we do or the company we work for, announces a certain visual image which is accepted and expected in a professional environment. This paper explores the impact of professional attire on overall success of a restaurant by analyzing perceptions of students of American and Croatian origin enrolled in two institutions of higher education. The findings show the significance of establishing a balance between projecting a professional image and enabling employees to express their uniqueness and personalities. Service personnel are more likely to provide a favorable image to consumers and deliver high-quality service if they are at ease in their clothing. The survey's findings also indicate that professional dress, especially the wearing of a uniform, significantly affects employer’s opinions of the level of service quality and satisfaction at a bar or restaurant.