This study focuses on investigating the role of sensory stimulation and how it enhances the customers' experience in luxury hotels in Dubrovnik, Croatia. This paper aimed to answer three research questions; is there a link between sensory stimulation and customer satisfaction, which senses provide a memorable experience, and which out of the five senses are alpha to creating high customer satisfaction. Primary research was done through content analysis; examining online comments through TripAdvisor.com of five 5* luxury hotels. The research consisted of 75 hotel guest reviews in total, that were closely chosen based on the mentions of keywords indicating sensory stimulation. Results show that there is a positive correlation between sensory stimulation and guest satisfaction. Implications for the sense of smell and sound were overlooked which could alter the experience of the guest. Further study should be done for future researchers to have more qualitative research to benefit in future studies.