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ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews
2024. urn:nbn:hr:229:643033
Bazdan, Petar-Krešimir
RIT Croatia

Citirajte ovaj rad

Bazdan, P. K. (2024). ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:643033

Bazdan, Petar Krešimir. "ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews." Završni rad, RIT Croatia, 2024. https://urn.nsk.hr/urn:nbn:hr:229:643033

Bazdan, Petar Krešimir. "ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews." Završni rad, RIT Croatia, 2024. https://urn.nsk.hr/urn:nbn:hr:229:643033

Bazdan, P. K. (2024). 'ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews', Završni rad, RIT Croatia, citirano: 03.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:643033

Bazdan PK. ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews [Završni rad]. Dubrovnik: RIT Croatia; 2024 [pristupljeno 03.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:643033

P. K. Bazdan, "ROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews", Završni rad, RIT Croatia, Dubrovnik, 2024. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:643033

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Podaci o radu
NaslovROLE OF AUGMENTED REALITY IN CULTURAL TOURISM Customer reviews
AutorPetar-Krešimir Bazdan
MentorRebecca Charry (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2024-04-27, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Augmented reality (AR) is an immersive technology that merges virtual data with real-world environments using smart devices. The use of AR in tourism has expanded possibilities for more engaging, informative, and accessible travel experiences. Recent advancements in AR are followed by considerable growth in scientific research, especially in cultural heritage tourism. For primary research, 22 international cultural heritage sites that use some form of AR in their tourist offer, were selected from the TripAdvisor website, which is used as a data source. Qualitative and quantitative data were analyzed to determine users' satisfaction with the AR experience. Overall, this study's findings correspond to previous research by Shin et al. (2021), González Vargas et al. (2020), T. Dieck et al. (2017), highlighting the significant positive impact of augmented reality (AR) on cultural heritage tourism. Users enjoy the interactive aspects of AR when exploring historical sites and cities and find it useful.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:643033
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: preddiplomski
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-05-17 11:50:10