prikaz prve stranice dokumenta What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
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završni rad
What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
2018. urn:nbn:hr:229:593431
Pergjoni, Anita
RIT Croatia

Citirajte ovaj rad

Pergjoni, A. (2018). What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Završni rad, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni, A. (2018). 'What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik', Završni rad, RIT Croatia, citirano: 04.10.2024., https://urn.nsk.hr/urn:nbn:hr:229:593431

Pergjoni A. What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik [Završni rad]. Dubrovnik: RIT Croatia; 2018 [pristupljeno 04.10.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:593431

A. Pergjoni, "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik", Završni rad, RIT Croatia, Dubrovnik, 2018. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:593431

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Podaci o radu
NaslovWhat Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
AutorAnita Pergjoni
MentorZrinka Friganović Sain (mentor)
Član povjerenstvaRebecca Charry (predsjednik povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2018-05-02, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Trgovina i turizam
Sažetak
The purpose of this paper is to investigate what are primary reasons to motivate guests to leave on-line comments. The first part of the research tries to define how much impact traditional word of mouth and electronic word of mouth have on guests in hospitality industry according to the previous research and literature. The paper then focuses on explaining positive and negative sides of leaving comments and it seeks to answer the question: What motivates guests to leave a comment about their overall experiences? The second section of the paper defines what methods and materials were used to make this descriptive type of research and what is the possible answer to the research question according to the author’s interpretation. It is author’s desire that the results from research might give readers a better insight into what are the factors that influence a guest to leave a comment and how this type of marketing tool works in restaurant industry
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:593431
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2018-07-05 09:42:12