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završni rad
Customer Engagement in Travel Industry: OTA’s vs. DIY Travels
2019. urn:nbn:hr:229:476036
Miljas, Maris
RIT Croatia

Citirajte ovaj rad

Miljas, M. (2019). Customer Engagement in Travel Industry: OTA’s vs. DIY Travels (Završni rad). Dubrovnik: RIT Croatia. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:229:476036

Miljas, Maris. "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:476036

Miljas, Maris. "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels." Završni rad, RIT Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:229:476036

Miljas, M. (2019). 'Customer Engagement in Travel Industry: OTA’s vs. DIY Travels', Završni rad, RIT Croatia, citirano: 12.09.2024., https://urn.nsk.hr/urn:nbn:hr:229:476036

Miljas M. Customer Engagement in Travel Industry: OTA’s vs. DIY Travels [Završni rad]. Dubrovnik: RIT Croatia; 2019 [pristupljeno 12.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:476036

M. Miljas, "Customer Engagement in Travel Industry: OTA’s vs. DIY Travels", Završni rad, RIT Croatia, Dubrovnik, 2019. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:229:476036

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:229:476036
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Podaci o radu
NaslovCustomer Engagement in Travel Industry: OTA’s vs. DIY Travels
AutorMaris Miljas
MentorDomagoj Nikolić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		RIT Croatia
Dubrovnik
Datum i država obrane2019-04-28, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Interdisciplinarne humanističke znanosti
Sažetak
The purpose of this study was to establish determinants that influence customer choices between do-it-yourself travel arrangements and travel agents. For technologically empowered customers, experience and co-creation play a significant role. The primary research has shown that safety, value/experience, savings, customization time & effort, control, trust, ease of use of internet tools, online payment mechanisms, information overload and accurate information are the main determinants of customer choices. Millennials are more willing to consider travel agents than older generations. To stay competitive, travel agents must fully include potential customers in the process of travel organization, and their offer must be personalized rather than standardized.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:229:476036
Studijski programNaziv: Service Management
Vrsta studija: stručni
Stupanj studija: stručni
Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc. oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2019-06-21 13:41:17